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CES 2017: TCL launches 25 Rokly enabled TVs, with Dolby Vision on top series

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  • CES 2017: TCL launches 25 Rokly enabled TVs, with Dolby Vision on top series

    TCL's latest additions feature Dolby Vision high-dynamic range (HDR) technology for powerful imaging, advanced LED phosphors to experience vivid colors closer to reality, and Contrast Control technologies to yield deeper blacks and brighter whites.

    A total of 25 new TCL Roku TVs are coming to the North American market this year across three series - C, P, and S - touting even better picture, sound, design and content than before. TCL's C and P series meet the highest standards for content with stunning picture quality via Dolby Vision. Using Dolby's universal HDR solution, these sets will support both Dolby Vision and generic HDR (HDR10), providing consumers maximum choice when it comes to content.

    "TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market," said Chris Larson, Vice President, Sales and Marketing, TCL North America. "Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening. We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S."

    "We're excited to partner with TCL to deliver Dolby Vision to more consumers than ever before," said Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories. "With Dolby Vision, you are able to enjoy a premium entertainment experience that is more life-like. Preserving the artistic intent of the content creator, watching Dolby Vision is more like looking through a window than at a screen."

    The 2017 4K HDR TCL Roku TV models combine premium picture quality and industrial design with the latest version available of Roku OS and its extensive line-up of streaming channels – more than 4,500 channels and 450,000+ movies and TV episodes. With Roku OS 7.5, TCL Roku TVs can pause live over-the-air programming as well as stay current with automatic software updates providing new channels and features to offer an exceptional smart TV experience.

    No further details regarding the P and Non Dolby Vision S series are provided, but the C in C series stands for Contemporary Design.

    The high-end C-Series marries stunning 4K high-dynamic range and super slim, elegant design for an upscale TV experience. The set supports Dolby Vision, which delivers the ultimate HDR imaging experience. Dolby Vision delivers images that are brighter than those that can be seen on today's standard TV sets, deep darks that provide a new level of richness and precision, as well as expanded contrast while still maintaining lifelike color and detail. Additionally, HDR Dynamic Contrast allows the contrast to be optimized for each HDR scene, delivering brighter whites and deeper blacks. They also feature wide color gamut with advanced LED phosphor for more realistic colors, brighter highlights and increased light-to-dark contrast.

    The C-Series smart TVs are equipped with TCL 4K Creative Pro up-scaling so viewers can enjoy their existing HD content with increased detail and realistic clarity, an enhanced Roku TV remote with headphone jack for private listening and voice search, high-speed 802.11ac wireless and Ethernet networking for faster streaming, and three HDMI® 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality.  As there is no HLG support there is no need for upcoming HDMI 2.0b. However unlike the HDMI 2.1 upcoming standard HDMI started providing more details about for CES, the hardware is the same, so a matter of a software update to support 2.0b. Unlike 2.1 that uses a new 48G cable.
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