Tweet
German Cable Operator Tele Columbus launched its integrated lineair, vod, over-the-top and online entertainment service and platform with associated 4K set-top-box advanceTV this week. With about 3.6 million connected households, Tele Columbus Group is Germany‘s third largest cable network operator.
Tele Columbus has developed advanceTV as a trendsetting all-in-one solution, simplifying and enhancing the consumption of entertainment and thereby creating a more convenient customer experience.
"The new TV and entertainment platform advanceTV underlines our innovation power through which we redefine TV entertainment on cable networks“, said Ronny Verhelst, CEO of Tele Columbus Group, ahead of the platform launch in Berlin. "With advanceTV, we have reached our goal: the fusion of today’s completely fragmented TV and video universe into a new unified entity“.
The cable operator’s new TV entertainment platform is a universal system integrating linear television, online video content, online video store maxdome and an online movie library under a single, clear user interface. Administering several user accounts, keeping track of different invoicing schemes, and usage barriers due to the breaks in the operation logistics of individual provider systems will be a thing of the past with advanceTV.
advanceTV will also offer day and date release of DVD titles.
Particularly the simple, intuitive navigation concept leads to a user experience never seen before, claims Tele Columbus. This is the result of the collaboration with development partner Espial, responsible for the user interface and video integration, and Humax, the manufacturer of the advanceTV box hardware. advanceTV is technologically based on flexible open standards such as HTML 5 and an RDK software environment. This technical design enables continuous updates and guarantees a future-proof system. At the same time, advanceTV offers the perspective of being adaptable to a variety of usage scenarios including IPTV environments in order to be well prepared for future developments.
Tele Columbus has developed advanceTV as a trendsetting all-in-one solution, simplifying and enhancing the consumption of entertainment and thereby creating a more convenient customer experience.
"The new TV and entertainment platform advanceTV underlines our innovation power through which we redefine TV entertainment on cable networks“, said Ronny Verhelst, CEO of Tele Columbus Group, ahead of the platform launch in Berlin. "With advanceTV, we have reached our goal: the fusion of today’s completely fragmented TV and video universe into a new unified entity“.
The cable operator’s new TV entertainment platform is a universal system integrating linear television, online video content, online video store maxdome and an online movie library under a single, clear user interface. Administering several user accounts, keeping track of different invoicing schemes, and usage barriers due to the breaks in the operation logistics of individual provider systems will be a thing of the past with advanceTV.
advanceTV will also offer day and date release of DVD titles.
Particularly the simple, intuitive navigation concept leads to a user experience never seen before, claims Tele Columbus. This is the result of the collaboration with development partner Espial, responsible for the user interface and video integration, and Humax, the manufacturer of the advanceTV box hardware. advanceTV is technologically based on flexible open standards such as HTML 5 and an RDK software environment. This technical design enables continuous updates and guarantees a future-proof system. At the same time, advanceTV offers the perspective of being adaptable to a variety of usage scenarios including IPTV environments in order to be well prepared for future developments.