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Market research consultancy Parks Associates says its research shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands-Samsung, Vizio, LG, Sony, and Panasonic as their primary flat-panel TV. Average viewership on a television screen has remained steady at around 20 hours per week. But it sees a move to other displays for the remainder of video consumption time.
The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, and personalization services in entertainment.
"Average weekly consumption of video has increased among U.S. broadband consumers from 23.2 hours in 2010 to 28.8 hours at the end of 2015. Despite concerns that alternative screens would cannibalize TV viewership, average viewership on a television screen has remained steady at around 20 hours per week," said Glenn Hower, Research Analyst, Parks Associates. "Consumers have instead turned to alternative screens such as smartphones and tablets for viewing that supplements what they watch on the big screen." According to Parks 64% of US broadband Homes subscribe to one or more OTT services.
The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, and personalization services in entertainment.
"Average weekly consumption of video has increased among U.S. broadband consumers from 23.2 hours in 2010 to 28.8 hours at the end of 2015. Despite concerns that alternative screens would cannibalize TV viewership, average viewership on a television screen has remained steady at around 20 hours per week," said Glenn Hower, Research Analyst, Parks Associates. "Consumers have instead turned to alternative screens such as smartphones and tablets for viewing that supplements what they watch on the big screen." According to Parks 64% of US broadband Homes subscribe to one or more OTT services.