Tweet
For the 12th year in a row IBC is zoning in on the Future, in its dedicated Future Zone, that began with the first European showing of Super Hi-Vision/UHDTV/8K by Japanese broadcaster NHK, and its partners, back in 2006.
This year NHK is still presenting in the Future Zone, but not to just promote 8K and Hybrid Log Gamma HDR, as that is no longer the Future, but NOW, with the first test broadcast under its belt, and more regular broadcasts scheduled for 2018 and 2020. The first 8K LCD TV will start shipping in China and Japan this year. Sharp has been a key partner in the 8K R&D and eco system development programme for years, showing a new version of its 8K display every year. Followed by a commercial launch two years ago. With a first European showing at ISE 2016.
This year NHK will offer a look into the future of the living room with haptic sensory technology, on top of omnipresent, large, close view 8K displays.
NHK will highlight its 8K UHD OLED sheet-type display installed in the living-room, inviting visitors to enjoy the latest 8K programmes.
This year, the Zone's focus is on multi-sensory virtual worlds and imagery of the future. Following a number of demonstrations not affected by ambient light at the front. You get in the Zone through the Future Zone ‘time tunnel’. "Stepping into the exciting realms of mixed reality, 3D audio, mind-blowing video displays and holographic projections", IBC promises.
LED Tunnel SmartAV
Smart AV is working in partnership with the IBC Future Zone to supply a 6m x 2.5m tunnel created from LED alone. As a leader in creative event technology solutions, Smart AV fuse the bridge between creative concepts and the highest-grade event technology. With LED being the future of visual display, the tunnel will be created from a 3.9mm pixel pitch, taking you from night to day within the Future Zone and displaying some of this year's most exciting and innovative content.
B<>com will show its SDR-HDR conversion technology that won honors at NAB Show 2017. It will be presented for the first time in its 4K real-time version. Besides HDR, B<>com offers another insight into the future of immersive experiences, through its 'Virtual Arctic Expedition'.
HDR specialists TrueDR return to the Future Zone with an 10K nits LCD display first showed last year. New this year will be that TrueDR's solution in the Future Zone combines a novel codec with the 10,000nit display developed by Italy's SIM2.
"High Dynamic Range (HDR) clearly provides an enhanced viewing experience, but you may have to watch in a dark room to fully appreciate it. The reason is that TVs currently marketed as HDR do not, in fact, provide an overall brighter image", says Alan Chalmers, a professor of visualisation at Warwick University, and TrueDR executive.
Chalmers explains: "Current HDR pipelines are 'display referred', constrained by the peak luminance that consumer HDR displays are capable of showing, typically 1,000nits. Our technique is 'scene referred' in which the full range of lighting captured in a scene will be transmitted along the pipeline and the best image possible delivered for a given display, the ambient lighting conditions, and any creative intent".
Of course the BBC/NHK HLG HDR system is also scene-referred, with the PQ curve used in Dolby Vision, Advanced HDR, and HDR10(+) being display referred. It is not geared to 10,000 nits, though.
London-based start-up Minglvision claims to have developed the first truly personalised multi-angle/multi-game broadcasting player and infrastructure. "Our number one goal is to let users switch between camera angles really, really fast, so there is no buffering", says Artem Kiselev, CEO and Founder, Minglvision.
It has been trialled during several Formula 1 races, with results that leads Kiselev to claim Minglvision will increase average ratings and advertisement open rates by 40%.
BBC R&D is demonstrating its IP Studio. The idea is that every piece of video, audio and data is given a unique identifier and a timestamp as soon as it is captured or created. Each object can be found, used and synchronised into a (dynamic) program. Like the CAKE, Cook-Along-Kitchen-Experience show. The broadcaster's first wholly object-based experiment from production to experience. A real-time, interactive cookery show it changes as you cook with it using a mix of AV and text.
The BBC's R&D division will also bring Interactive VR worlds including Aardman Animations' We Wait, which puts viewers on the frontline of a migrant’s perilous sea crossing from Turkey to Greece.
UTAD & INESC, from Portugal, and University of Warwick, UK, are adding authentic smells and feel to traditional VR's realistic 360o visuals, 3D audio to showcase the "Multisensory VR of the future", with two amazing high-fidelity multisensory virtual experiences.
There are more exhibitors in the Future Zone a full list with stand numbers is available here.
New to the Future Zone this year is the IBC Future Reality Theatre. It offers an extensive programme of presentations and sessions on telling stories and how to bring them across in a virtual world. The programme joins in with the overall focus of the Future Zone this year on multi-sensory virtual worlds and imagery of the future.
As part of the Future Zone and therefor the exhibition,the Future Reality Theatre is Free to attend for all IBC attendees. It will present a programme of creative, business and technology sessions, exploring the current and future impact of new technologies and the opportunities, challenges and implications around Virtual and Augmented Reality. What stories lend themselves to these new story telling techniques, how does one inspire an audience and how can one monetise these new 'channels'.
Both the Future Reality Theatre and the IP Showcase Theatre are examples of IBC's growing emphasis on free education.
This year NHK is still presenting in the Future Zone, but not to just promote 8K and Hybrid Log Gamma HDR, as that is no longer the Future, but NOW, with the first test broadcast under its belt, and more regular broadcasts scheduled for 2018 and 2020. The first 8K LCD TV will start shipping in China and Japan this year. Sharp has been a key partner in the 8K R&D and eco system development programme for years, showing a new version of its 8K display every year. Followed by a commercial launch two years ago. With a first European showing at ISE 2016.
This year NHK will offer a look into the future of the living room with haptic sensory technology, on top of omnipresent, large, close view 8K displays.
NHK will highlight its 8K UHD OLED sheet-type display installed in the living-room, inviting visitors to enjoy the latest 8K programmes.
This year, the Zone's focus is on multi-sensory virtual worlds and imagery of the future. Following a number of demonstrations not affected by ambient light at the front. You get in the Zone through the Future Zone ‘time tunnel’. "Stepping into the exciting realms of mixed reality, 3D audio, mind-blowing video displays and holographic projections", IBC promises.
LED Tunnel SmartAV
Smart AV is working in partnership with the IBC Future Zone to supply a 6m x 2.5m tunnel created from LED alone. As a leader in creative event technology solutions, Smart AV fuse the bridge between creative concepts and the highest-grade event technology. With LED being the future of visual display, the tunnel will be created from a 3.9mm pixel pitch, taking you from night to day within the Future Zone and displaying some of this year's most exciting and innovative content.
B<>com will show its SDR-HDR conversion technology that won honors at NAB Show 2017. It will be presented for the first time in its 4K real-time version. Besides HDR, B<>com offers another insight into the future of immersive experiences, through its 'Virtual Arctic Expedition'.
HDR specialists TrueDR return to the Future Zone with an 10K nits LCD display first showed last year. New this year will be that TrueDR's solution in the Future Zone combines a novel codec with the 10,000nit display developed by Italy's SIM2.
"High Dynamic Range (HDR) clearly provides an enhanced viewing experience, but you may have to watch in a dark room to fully appreciate it. The reason is that TVs currently marketed as HDR do not, in fact, provide an overall brighter image", says Alan Chalmers, a professor of visualisation at Warwick University, and TrueDR executive.
Chalmers explains: "Current HDR pipelines are 'display referred', constrained by the peak luminance that consumer HDR displays are capable of showing, typically 1,000nits. Our technique is 'scene referred' in which the full range of lighting captured in a scene will be transmitted along the pipeline and the best image possible delivered for a given display, the ambient lighting conditions, and any creative intent".
Of course the BBC/NHK HLG HDR system is also scene-referred, with the PQ curve used in Dolby Vision, Advanced HDR, and HDR10(+) being display referred. It is not geared to 10,000 nits, though.
London-based start-up Minglvision claims to have developed the first truly personalised multi-angle/multi-game broadcasting player and infrastructure. "Our number one goal is to let users switch between camera angles really, really fast, so there is no buffering", says Artem Kiselev, CEO and Founder, Minglvision.
It has been trialled during several Formula 1 races, with results that leads Kiselev to claim Minglvision will increase average ratings and advertisement open rates by 40%.
BBC R&D is demonstrating its IP Studio. The idea is that every piece of video, audio and data is given a unique identifier and a timestamp as soon as it is captured or created. Each object can be found, used and synchronised into a (dynamic) program. Like the CAKE, Cook-Along-Kitchen-Experience show. The broadcaster's first wholly object-based experiment from production to experience. A real-time, interactive cookery show it changes as you cook with it using a mix of AV and text.
The BBC's R&D division will also bring Interactive VR worlds including Aardman Animations' We Wait, which puts viewers on the frontline of a migrant’s perilous sea crossing from Turkey to Greece.
UTAD & INESC, from Portugal, and University of Warwick, UK, are adding authentic smells and feel to traditional VR's realistic 360o visuals, 3D audio to showcase the "Multisensory VR of the future", with two amazing high-fidelity multisensory virtual experiences.
There are more exhibitors in the Future Zone a full list with stand numbers is available here.
New to the Future Zone this year is the IBC Future Reality Theatre. It offers an extensive programme of presentations and sessions on telling stories and how to bring them across in a virtual world. The programme joins in with the overall focus of the Future Zone this year on multi-sensory virtual worlds and imagery of the future.
As part of the Future Zone and therefor the exhibition,the Future Reality Theatre is Free to attend for all IBC attendees. It will present a programme of creative, business and technology sessions, exploring the current and future impact of new technologies and the opportunities, challenges and implications around Virtual and Augmented Reality. What stories lend themselves to these new story telling techniques, how does one inspire an audience and how can one monetise these new 'channels'.
Both the Future Reality Theatre and the IP Showcase Theatre are examples of IBC's growing emphasis on free education.