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On the day of the world Cup Final in Moscow Sunday July 15 Hisense officially launched what might be the first Mini LED TV. As the 'high-end flagship TV' U9D has a dynamic backlight that is partitioned into a whopping 5376 zones, in an 96 by 56 array.
Mini LED is the latest generation of Full Array Local dimming LED backlights that are going to be used for anything from smartphone displays. Using a large or very large number of LEDs, depending on the LCD screen size, that illuminate the LCD panel. This should make for brighter screens, with HDR capability, wider gamuts, greater uniformity and viewing angles. Solve the classic LCD problems at a fraction of the cost of OLED. According to its industry proponents, like InnoLux and BOE.
As the industry established this new application/'technology', it being one of the key technologies at the recent SID Display Week tradeshow in Los Angelos. Some reporters and industry analysts are trying to pull 'A Samsung' themselves, creating confusion by re-appropriating terms that have a different meaning. All because they think Samungs LEDs in its The Wall aren't minute enough to be called Micro. A valid point for discussion but no reason to pull a Samsung. Samsung being the best known example for this with its 'LED TVs' and now QLED TVs.
"Display technology is the core of Hisense Technology, the launch of the U9D will further establish Hisense leading position in the global image quality field and make Hisense become a world-class master of imagery", said the Company's Chief Scientist Ma Xiaohang.
The company added "it is the most partitioned and most image-refined TV in the world. With the independently developed super-image-quality ULED technology, Hisense has set a new standard for image quality in the global TV industry.
For the past 6 years, Hisense has continuously conducted research into multi-zone dynamic backlight control and Hiview engine technology based on LEDs, and has greatly upgraded image brightness, picture contrast, gradation level, dark details, and response time, to improve TV image quality to a world-class level. So far, Hisense has gone through five generations of technology and is constantly driving TV image quality to its peak level".
HiSense has introduced products at the FIFA Global Partner Conference accompanying previous Football events that did not arrive to market quickly following the launch event, for instance its 4K LASER Projection TV, that was launched twice at such events before it became available for sale, so we will have to see when the new backlight technology hits the markets.
It may turn out that InnoLux (of the Hon Hai/Foxconn Group) that said it will start shipping public information displays using the Pixin LED branded active matrix (AM) mini LED technology this year. With larger TV sized TVs scheduled for Q2 2019, and automotive displays requiring additional qualification in 2020.
Innolux senior vice president Ting Chin-lung told Korea's Digitimes that: "Innolux aims to make AM mini LED, which the company calls Pixin LED, the next mainstream technology for the flat panel industry, taking on the prevailing OLED technology dominated by LG Display and QLED by Samsung Display in the global TV market", and that "Innolux's AM mini LED on flex technology enables the delivery of mini LED panels in quality better than that of OLED panels in terms of HDR peaking, color contrast and saturation, power consumption and production cost".
Ting claimed using the example of Plasma TV to demonstrate TV technology improvement cycles, Mini_LED being the next cycle of the best technology around.
"Taking plasma TV for example, the plasma-based TVs were popular around 2004 but they disappeared completely in about 10 years; the OLED TVs, which have gained popularity in recent 2-3 years, will also disappear in about 10 years", according to Innolux senior vice president Ting Chin-lung to Digitimes, adding that QLED is less of a competition than OLED "On the other hand, QLED is just a type of backlit technology and its impact is not as strong as that of OLED technology".
Showing how the term QLED was degraded from a very promising electro-luminescent emmisive display type technology to merely a type of backlight. Of course MINI-LED is also jsut a type of backlight technology. Perhaps when we start talking about phosphor (even quantum dots?) coated miniled arrays, although that still is a light in the back exiting phosphors in concept, but so are regular SMD RGB LED display walls, 'in concept'.
And Lextar Electronics has said it start 'small-volume production' of Mini LED backlights as soon as Q3 of this year. Unclear is in what sizes. Various companies have shown smart-phone sized displays, some showed monitor sized ones, for instance 27". TVs to come, so perhaps this UD9 will be the first big mini led TV afterall. Promising announcement let's se if more news and impressions show up at IFA this September and CES next January. Perhaps we will then learn when we may expect this 5376 zone monster of a TV.
Mini LED is the latest generation of Full Array Local dimming LED backlights that are going to be used for anything from smartphone displays. Using a large or very large number of LEDs, depending on the LCD screen size, that illuminate the LCD panel. This should make for brighter screens, with HDR capability, wider gamuts, greater uniformity and viewing angles. Solve the classic LCD problems at a fraction of the cost of OLED. According to its industry proponents, like InnoLux and BOE.
As the industry established this new application/'technology', it being one of the key technologies at the recent SID Display Week tradeshow in Los Angelos. Some reporters and industry analysts are trying to pull 'A Samsung' themselves, creating confusion by re-appropriating terms that have a different meaning. All because they think Samungs LEDs in its The Wall aren't minute enough to be called Micro. A valid point for discussion but no reason to pull a Samsung. Samsung being the best known example for this with its 'LED TVs' and now QLED TVs.
"Display technology is the core of Hisense Technology, the launch of the U9D will further establish Hisense leading position in the global image quality field and make Hisense become a world-class master of imagery", said the Company's Chief Scientist Ma Xiaohang.
The company added "it is the most partitioned and most image-refined TV in the world. With the independently developed super-image-quality ULED technology, Hisense has set a new standard for image quality in the global TV industry.
For the past 6 years, Hisense has continuously conducted research into multi-zone dynamic backlight control and Hiview engine technology based on LEDs, and has greatly upgraded image brightness, picture contrast, gradation level, dark details, and response time, to improve TV image quality to a world-class level. So far, Hisense has gone through five generations of technology and is constantly driving TV image quality to its peak level".
HiSense has introduced products at the FIFA Global Partner Conference accompanying previous Football events that did not arrive to market quickly following the launch event, for instance its 4K LASER Projection TV, that was launched twice at such events before it became available for sale, so we will have to see when the new backlight technology hits the markets.
It may turn out that InnoLux (of the Hon Hai/Foxconn Group) that said it will start shipping public information displays using the Pixin LED branded active matrix (AM) mini LED technology this year. With larger TV sized TVs scheduled for Q2 2019, and automotive displays requiring additional qualification in 2020.
Innolux senior vice president Ting Chin-lung told Korea's Digitimes that: "Innolux aims to make AM mini LED, which the company calls Pixin LED, the next mainstream technology for the flat panel industry, taking on the prevailing OLED technology dominated by LG Display and QLED by Samsung Display in the global TV market", and that "Innolux's AM mini LED on flex technology enables the delivery of mini LED panels in quality better than that of OLED panels in terms of HDR peaking, color contrast and saturation, power consumption and production cost".
Ting claimed using the example of Plasma TV to demonstrate TV technology improvement cycles, Mini_LED being the next cycle of the best technology around.
"Taking plasma TV for example, the plasma-based TVs were popular around 2004 but they disappeared completely in about 10 years; the OLED TVs, which have gained popularity in recent 2-3 years, will also disappear in about 10 years", according to Innolux senior vice president Ting Chin-lung to Digitimes, adding that QLED is less of a competition than OLED "On the other hand, QLED is just a type of backlit technology and its impact is not as strong as that of OLED technology".
Showing how the term QLED was degraded from a very promising electro-luminescent emmisive display type technology to merely a type of backlight. Of course MINI-LED is also jsut a type of backlight technology. Perhaps when we start talking about phosphor (even quantum dots?) coated miniled arrays, although that still is a light in the back exiting phosphors in concept, but so are regular SMD RGB LED display walls, 'in concept'.
And Lextar Electronics has said it start 'small-volume production' of Mini LED backlights as soon as Q3 of this year. Unclear is in what sizes. Various companies have shown smart-phone sized displays, some showed monitor sized ones, for instance 27". TVs to come, so perhaps this UD9 will be the first big mini led TV afterall. Promising announcement let's se if more news and impressions show up at IFA this September and CES next January. Perhaps we will then learn when we may expect this 5376 zone monster of a TV.