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IMAX China Holding, Inc. (HKSE: 1970) announced that, as of August 15, IMAX China Box office is up 54% QTD and 19% YTD, grossing approximately $42 M since July 1st. The strong IMAX box office is driven by the successful multi-title programming strategy adopted for local language films, as well as strong performance by several Hollywood titles, including the outstanding box office and indexing of Warner Brothers' monster shark film The Meg on IMAX screens in China.
During this year's summer movie season, IMAX offered a compelling film slate featuring both Chinese and co-production blockbusters, including Animal World, realistic-themed hit Dying To Survive, Jiang Wen's Hidden Man, Skyscraper, Tsui Hark's Detective Dee The Four Heavenly Kings, Mahua FunAge's Hello Mr. Billionaire, recent BO hit The Meg, and today's new release Europe Raider. Based on an official report by China Movie Data Information Network, 8 of the top-10 box office films in July were released in IMAX® theatres.
"We are very encouraged by the strong box office delivered during the important summer release period. It demonstrates that audience in China are excited to see high quality and distinctive films with superb IMAX experience," said Jim Athanasopoulpos, CFO and COO of IMAX China, "We believe our refined programming strategy, continued network expansion, the new branding campaign and the exciting upcoming titles will further increase the differentiation of IMAX and continue box office growth momentum in China."
For the upcoming three weeks, Ant-Man and The Wasp, the first Marvel movie after Avengers: Infinity War, will be shown in IMAX theatres on August 24th. Tom Cruise's Mission Impossible: Fallout, which earned great word of mouth in global market, will be released in IMAX®3D the week following.
During this year's summer movie season, IMAX offered a compelling film slate featuring both Chinese and co-production blockbusters, including Animal World, realistic-themed hit Dying To Survive, Jiang Wen's Hidden Man, Skyscraper, Tsui Hark's Detective Dee The Four Heavenly Kings, Mahua FunAge's Hello Mr. Billionaire, recent BO hit The Meg, and today's new release Europe Raider. Based on an official report by China Movie Data Information Network, 8 of the top-10 box office films in July were released in IMAX® theatres.
"We are very encouraged by the strong box office delivered during the important summer release period. It demonstrates that audience in China are excited to see high quality and distinctive films with superb IMAX experience," said Jim Athanasopoulpos, CFO and COO of IMAX China, "We believe our refined programming strategy, continued network expansion, the new branding campaign and the exciting upcoming titles will further increase the differentiation of IMAX and continue box office growth momentum in China."
For the upcoming three weeks, Ant-Man and The Wasp, the first Marvel movie after Avengers: Infinity War, will be shown in IMAX theatres on August 24th. Tom Cruise's Mission Impossible: Fallout, which earned great word of mouth in global market, will be released in IMAX®3D the week following.