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Groupe PSA the French carmaker that builds Peugeot, Citroen and now also 'German' Opel cars decided to replace the existing visualization solution at its Design Center with two of Barco’s DP4K-60L projectors and the E2 screen management system. According to Barco 'the exceptional brightness, unequalled image quality (incl. superb 3D rendering) and low maintenance (i.e. no lamp replacement) were the key reasons for PSA to go laser'.
Virtual reality has been changing the way PSA Group designs vehicles since 2004, when it established its Automotive Design Network (ADN) in Vélizy, near Paris. Featuring a Virtual Reality Center at its heart, the center is where all the design work for the Peugeot, Citroën and DS vehicles comes to life. Barco’s visualization solutions have helped PSA Group display immersive projections to support design during that time. A demo of Barco’s DP4K-60L Flagship Laser projector has now convinced the vehicle manufacturer that laser projection is currently the best possible technology to project the bright, high-contrast images the designers and engineers need to design good-looking, safe cars.
"‘Immersion’ is key when it comes to Virtual Reality. True, life-like immersion requires bright, sharp images, with crisp colors and excellent contrast. Which is exactly what Barco's premium DP4K-60L laser projector brings. The projector combines this exceptional image quality with simplified operations and reduced operating costs",due to its thirty thousand hour life-time laser lightsource. the projector maker said in a statement.
Barco has started to target other markets beside Digital Cinema, a Business it placed in a joint-venture named Cinionic this past year, with its big and bright RGB Laser projectors, it started refering to as 'Flagship Projectors' back in 2015.
“After having proven its value in digital cinema theaters – a highly demanding market – Barco Flagship Laser’s impeccable performance is now rising to fame in Virtual Reality as well. The exceptional brightness, image quality and reliability, will definitely help PSA Group to further perfect its future car design,” concludes George Stromeyer, Barco’s Senior VP and General Manager Enterprise.
Virtual reality has been changing the way PSA Group designs vehicles since 2004, when it established its Automotive Design Network (ADN) in Vélizy, near Paris. Featuring a Virtual Reality Center at its heart, the center is where all the design work for the Peugeot, Citroën and DS vehicles comes to life. Barco’s visualization solutions have helped PSA Group display immersive projections to support design during that time. A demo of Barco’s DP4K-60L Flagship Laser projector has now convinced the vehicle manufacturer that laser projection is currently the best possible technology to project the bright, high-contrast images the designers and engineers need to design good-looking, safe cars.
"‘Immersion’ is key when it comes to Virtual Reality. True, life-like immersion requires bright, sharp images, with crisp colors and excellent contrast. Which is exactly what Barco's premium DP4K-60L laser projector brings. The projector combines this exceptional image quality with simplified operations and reduced operating costs",due to its thirty thousand hour life-time laser lightsource. the projector maker said in a statement.
Barco has started to target other markets beside Digital Cinema, a Business it placed in a joint-venture named Cinionic this past year, with its big and bright RGB Laser projectors, it started refering to as 'Flagship Projectors' back in 2015.
“After having proven its value in digital cinema theaters – a highly demanding market – Barco Flagship Laser’s impeccable performance is now rising to fame in Virtual Reality as well. The exceptional brightness, image quality and reliability, will definitely help PSA Group to further perfect its future car design,” concludes George Stromeyer, Barco’s Senior VP and General Manager Enterprise.