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Embedded chip vendor NXP is launching Immersiv3D at CES this week, a hardware and software architecture solutions based on the NXP i.MX 8M applications processors. Immersiv3D combines new NXP software on its i.MX 8M Mini applications processor and will support both Dolby Atmos and DTS:X immersive audio technologies in future devices that integrate the i.MX 8M Mini SoC, that is built around Arm Cortex-A53 core(s). The i.MX 8M Mini also brings smart capabilities like voice control to a broader range of consumer devices including soundbars, smart speakers, and AV receivers with the option for adding additional speakers to distribute smart voice control and immersive audio throughout the home.
For Dolby, by word from Mahesh Balakrishnan, Vice President, Enhanced Audio Experiences, Dolby Laboratories, the addition of ATMOS support to mass market embedded chips, opens up the market. "With Dolby Atmos supported on NXP's Immersiv3D audio solution, we are providing our OEM partners the tools to make Dolby Atmos experiences more accessible".
Immersive audio competitor DTS expresses the same sentiment: "The Immersiv3D solution decodes the DTS:X audio signal and re-creates the placement and movement of sound exactly as intended," said Joanna Skrdlant, General Manager, Home Audio and Solutions Licensing at Xperi, parent company of DTS. "Products enabled with DTS:X technology create multi-dimensional audio, so sound can move freely for incredible immersive audio experiences in consumer living rooms. DTS:X technology adapts to the speaker layout to best fit the individual consumer space by seamlessly transporting sound to and through specific locations within the viewing environment – in front of, behind, above and beside the audience. We're happy to work with NXP to make the DTS:X experience even more accessible to our customers."
According to Martyn Humphries, vice president of i.MX applications processors for consumer markets at NXP, the company's new Immersiv3D, allows for complimenting audio systems to replace thinned out TV speakers. "TVs are leading the way for innovating great home entertainment systems, from ultra HD 4K to 8K, but in parallel TVs are designed with thinner panels. Thinner TVs lack sufficient depth to add the high-quality speakers that could potentially have the biggest effect on home entertainment experiences. The Immersiv3D audio solution solves this problem by enabling 3D audio experiences in complementary home speaker systems that would be friendly on consumer wallets."
It also allows for audio devices with advanced features like voice control for the smart home. "The solution delivers high-end audio features such as immersive multi-channel audio playback, natural language processing and voice capabilities to fit today's digitally savvy connected consumer".
For Dolby, by word from Mahesh Balakrishnan, Vice President, Enhanced Audio Experiences, Dolby Laboratories, the addition of ATMOS support to mass market embedded chips, opens up the market. "With Dolby Atmos supported on NXP's Immersiv3D audio solution, we are providing our OEM partners the tools to make Dolby Atmos experiences more accessible".
Immersive audio competitor DTS expresses the same sentiment: "The Immersiv3D solution decodes the DTS:X audio signal and re-creates the placement and movement of sound exactly as intended," said Joanna Skrdlant, General Manager, Home Audio and Solutions Licensing at Xperi, parent company of DTS. "Products enabled with DTS:X technology create multi-dimensional audio, so sound can move freely for incredible immersive audio experiences in consumer living rooms. DTS:X technology adapts to the speaker layout to best fit the individual consumer space by seamlessly transporting sound to and through specific locations within the viewing environment – in front of, behind, above and beside the audience. We're happy to work with NXP to make the DTS:X experience even more accessible to our customers."
According to Martyn Humphries, vice president of i.MX applications processors for consumer markets at NXP, the company's new Immersiv3D, allows for complimenting audio systems to replace thinned out TV speakers. "TVs are leading the way for innovating great home entertainment systems, from ultra HD 4K to 8K, but in parallel TVs are designed with thinner panels. Thinner TVs lack sufficient depth to add the high-quality speakers that could potentially have the biggest effect on home entertainment experiences. The Immersiv3D audio solution solves this problem by enabling 3D audio experiences in complementary home speaker systems that would be friendly on consumer wallets."
It also allows for audio devices with advanced features like voice control for the smart home. "The solution delivers high-end audio features such as immersive multi-channel audio playback, natural language processing and voice capabilities to fit today's digitally savvy connected consumer".