Tweet
Panasonic unveiled a transparent OLED concept display at Salone del Mobile, the world's largest and most prestigious furniture and lifestyle exhibition. The innovative concept is being presented as part of the installation by Vitra, the Swiss furniture brand. The OLED display will be on show at Vitra's stand (Booth B07/C12, Hall 20) through to Sunday April the 14th.
The transparent OLED display, which resembles a glass cabinet, is crafted from a wooden frame holding what appears to be a pane of glass. As such it blends naturally into any contemporary living space. However, the moment the device is switched on, it transforms into a vivid OLED display.
The transparent OLED is the result of a conceptual research project by Panasonic and Vitra. Through a series of workshops Vitra provided expertise in furniture and space design which was combined with Panasonic's focus on using advanced technologies to improve lives. As a result a number of ideas about how new technologies can be used to seamlessly integrate audiovisual devices into our living space were developed. The transparent OLED display is the first of these ideas to come to fruition.
Panasonic believes 'the transparent OLED display converts from a passive object into a lively and dynamic element, from something meant to be seen into something meant to be watched'.
This is not the first transparant OLED display. In the past both LG(Display) and Samsung have shown and even sold such displays. Planar now part of Leyard demonstrated one four years ago at ISE 2015, having a short lived commercial product a year later. Aparantly the supplier of the panels stopped making these. Samsung sold its one-way see through 55" panels for an MSRP of €20K plus tax.
Designed by Scandinavian based designer Daniel Rybakken and Panasonic Design Kyoto, the OLED display consists of materials such as wood, metal and glass. The technological components are cleverly concealed within the wooden frame, which doubles as a stand for the device. A lightning element, which enhances the viewing and ambient experience, is also directly and unobtrusively housed within the frame.
At Infocomm last summer LG demonstrated a new generation of transparant OLED displays.
Panasonic said that it is actively evaluating feedback about the device and looking into market demands.
T