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TCL Electronics hit another quarterly record high with 8.44 million TV sets sold in the First Quarter, an 32.5% year-on-year increase. Overseas sales rose by 50.9% year-on-year to 5.95 million sets, or more than 70% of overall sales. In the first three months of 2019 the Chinese TV maker sold 6.84 million smart TVs and 3.32 million 4K TVs. 4K TV shipments grew 82.8%, compared to last year.
North American sales grew by 112% year-on-year. Making it ranking No.1/No.2 in North America for six consecutive weeks in the First Quarter, in terms of sales volume, according to the latest NPD market research report. The European markets recorded growth of 27.1% year-on-year, with Germany, Italy and France showing remarkable growth. The emerging markets increased by 39.9% year-on-year, mainly driven by robust growth in Argentina, Ecuador, Indonesia and Australia. As an important growth engine for business development of the Company, overseas markets maintain on a fast-growing track.
In the PRC market, the Company's LCD TV sales volume reached 2.49 million sets in the First Quarter, representing a steady increase of 2.6% year-on-year. Sales volume of its own brand products rose by 8.3% year-on-year. The sales volume of smart TVs accounted for 82.4%, and the sales volume of 4K TVs accounted for 55.2% of total LCD TV sales volume in the First Quarter (both excluding ODM business). The Company will continue to optimize its product mix and sales channel structure in order to further boost its competitiveness in the PRC market.
In 2019, the Company will continue to further develop North American markets and European markets, while actively expanding emerging markets with huge potential, such as India, Russia and South America.
North American sales grew by 112% year-on-year. Making it ranking No.1/No.2 in North America for six consecutive weeks in the First Quarter, in terms of sales volume, according to the latest NPD market research report. The European markets recorded growth of 27.1% year-on-year, with Germany, Italy and France showing remarkable growth. The emerging markets increased by 39.9% year-on-year, mainly driven by robust growth in Argentina, Ecuador, Indonesia and Australia. As an important growth engine for business development of the Company, overseas markets maintain on a fast-growing track.
In the PRC market, the Company's LCD TV sales volume reached 2.49 million sets in the First Quarter, representing a steady increase of 2.6% year-on-year. Sales volume of its own brand products rose by 8.3% year-on-year. The sales volume of smart TVs accounted for 82.4%, and the sales volume of 4K TVs accounted for 55.2% of total LCD TV sales volume in the First Quarter (both excluding ODM business). The Company will continue to optimize its product mix and sales channel structure in order to further boost its competitiveness in the PRC market.
In 2019, the Company will continue to further develop North American markets and European markets, while actively expanding emerging markets with huge potential, such as India, Russia and South America.