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Cines Filmax Gran Via in Barcelona launches the first 270-Degree Cinematic Technology ScreenX, by CJ 4DPLEX, theater in the city. The ScreenX theatre is to open with Warner Bros. Pictures' Godzilla: King of the Monsters on June 21. This week Barcelona hosts Cine Europe the exhibition industry's trade show.
ScreenX will open inside Cines Filmax Gran Via located at Gran Via 2 shopping centre, situated in the MontjuÏC-Zona Franca area of Barcelona, where there are more than 180 stores, 24 cafes and restaurants, and 15 cinema screens. With the addition of ScreenX to the multiplex, Cines Filmax Gran Via now provides both ScreenX and 4DX. According to the vendor this makes for 'the most immersive movie-going experiences available in the industry to Spanish audiences'.
"After the tremendous success of our first 4DX theater, we expect the opening of the new ScreenX auditorium to grow our cinema attendance even further," said Carlos Fernandez and Jaime Tarrazón, CEOs of Cines Filmax Gran Via. "We know audiences of Filmax will embrace the innovation of ScreenX and we are proud to be able to offer a truly one of a kind movie-going experience in our theaters."
ScreenX multi-projection theatre technology allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
Cines Filmax Gran Via is part of CINES ACEC, one of the pioneer cinema circuits in Spain. The company has been investing in innovative technology for over 40 years, setting the guidelines for growth in the Spanish cinema industry since its foundation in 1985. The alliance between Cines Filmax Gran Via and CJ 4DPLEX started in November 2018 with the successful launch of the very first multi-sensory 4DX in Barcelona, which performed to positive audience feedback and sold-out screenings.
ScreenX will open inside Cines Filmax Gran Via located at Gran Via 2 shopping centre, situated in the MontjuÏC-Zona Franca area of Barcelona, where there are more than 180 stores, 24 cafes and restaurants, and 15 cinema screens. With the addition of ScreenX to the multiplex, Cines Filmax Gran Via now provides both ScreenX and 4DX. According to the vendor this makes for 'the most immersive movie-going experiences available in the industry to Spanish audiences'.
"After the tremendous success of our first 4DX theater, we expect the opening of the new ScreenX auditorium to grow our cinema attendance even further," said Carlos Fernandez and Jaime Tarrazón, CEOs of Cines Filmax Gran Via. "We know audiences of Filmax will embrace the innovation of ScreenX and we are proud to be able to offer a truly one of a kind movie-going experience in our theaters."
ScreenX multi-projection theatre technology allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
Cines Filmax Gran Via is part of CINES ACEC, one of the pioneer cinema circuits in Spain. The company has been investing in innovative technology for over 40 years, setting the guidelines for growth in the Spanish cinema industry since its foundation in 1985. The alliance between Cines Filmax Gran Via and CJ 4DPLEX started in November 2018 with the successful launch of the very first multi-sensory 4DX in Barcelona, which performed to positive audience feedback and sold-out screenings.