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Leading Icelandic Theater Chain, Sena Cinemas, to Enhance Audience Engagement and Attendance with Movio
Movio, a Vista Group International company, has signed a multi-year partnership with Sena Cinemas, one of Iceland’s leading chains. The first roll-out of its kind in Iceland, Sena will use Movio Cinema to better analyze, understand and connect with its cinema audiences. The cinemas are part of the Entertainment division of Sena, which also includes film distribution and production as well as gaming.
Source: Leading Icelandic Theater Chain, Sena Cinemas, to Enhance Audience Engagement and Attendance with Movio
Movio, a Vista Group International company, has signed a multi-year partnership with Sena Cinemas, one of Iceland’s leading chains. The first roll-out of its kind in Iceland, Sena will use Movio Cinema to better analyze, understand and connect with its cinema audiences. The cinemas are part of the Entertainment division of Sena, which also includes film distribution and production as well as gaming.
Source: Leading Icelandic Theater Chain, Sena Cinemas, to Enhance Audience Engagement and Attendance with Movio