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Pizza Hut thinks it can do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that's the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors.
Designed by Ogilvy Hong Kong, the advertising stunt uses boxes with a perforated, pop-out hole in the side of the box. A very unique pizza table (also called a pizza protector) then serves as the projector's lens. Slip the plastic lens into the hole, and then use the pizza table's legs to prop up your smartphone inside the box. The contraption then blows up your phone's display onto any nearby wall.
ven better, there are four different boxes, each of which comes with a separate movie download via a QR code. They're called Slice Night (for horror fans), Anchovy Armageddon (for science-fiction), Hot & Ready (for romance), and Fully Loaded (for an action flick). The box itself is fittingly called the "Blockbuster Box."
Of course, you'll need a very dark room to be able to make out anything from the "projector," and even then, the quality will still be pretty piss-poor. That's not to mention the fact that you'll probably get your phone all greasy by sticking it in that pizza box, and that you'll have to try to make out whatever muffled audio makes it through the walls of the pizza box. We're not letting that stop us from trying it out though — we just need to find a way to get to Hong Kong first.
Pizza Hut thinks it can do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that's the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors.
Designed by Ogilvy Hong Kong, the advertising stunt uses boxes with a perforated, pop-out hole in the side of the box. A very unique pizza table (also called a pizza protector) then serves as the projector's lens. Slip the plastic lens into the hole, and then use the pizza table's legs to prop up your smartphone inside the box. The contraption then blows up your phone's display onto any nearby wall.
ven better, there are four different boxes, each of which comes with a separate movie download via a QR code. They're called Slice Night (for horror fans), Anchovy Armageddon (for science-fiction), Hot & Ready (for romance), and Fully Loaded (for an action flick). The box itself is fittingly called the "Blockbuster Box."
Of course, you'll need a very dark room to be able to make out anything from the "projector," and even then, the quality will still be pretty piss-poor. That's not to mention the fact that you'll probably get your phone all greasy by sticking it in that pizza box, and that you'll have to try to make out whatever muffled audio makes it through the walls of the pizza box. We're not letting that stop us from trying it out though — we just need to find a way to get to Hong Kong first.