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ISE 2021 evolves to support AV industry getting back to business
MUNICH 11 MARCH 2021: Integrated Systems Events and its co-owners AVIXA and CEDIA have jointly announced ISE Live & Online, a series of local events in Barcelona, Munich, Amsterdam and London which will be supported by a comprehensive digital offering powered by CISCO. With the uncertainty surrounding the pandemic and global travel restrictions, ISE Live & Online will take the place of the traditional in-person large tradeshow format.
Integrated Systems Events Managing Director Mike Blackman explained “We have reached this decision following extensive discussions with our exhibitors over the last few months, and more explicitly, these last 10 days. All along there has been a clear demand for a four-day ISE show in Barcelona in June. However, uncertainty surrounding the pandemic and international travel remains, which means we are unable to run ISE 2021 in its traditional format. Our exhibitors have made it clear that there is a desire to get the industry together, but on a local level. In response, we are targeting Europe’s key markets across the AV sector and aim to deliver a quality audience who want to meet potential suppliers, existing customers and network with their peers.”
More information will be released on both the digital and the local events in the coming days – in summary:
ISE Live & Online Schedule
- 1-2 June, Fira Barcelona (Tue/Wed)
- 8-9 June, MAC Forum, Munich (Tue / Wed)
- 15-16 June, RAI, Amsterdam (Tue/Wed)
- 23-24 June, Evolution, Battersea, London (Wed/Thurs)
“For 2021, we have a rich and exciting digital offering” said Blackman. “We are proud to be working with CISCO on this innovative approach. We will be bringing ISE to four cities in June and continuing with our popular RISE Spotlight programme throughout the year. Working with the industry in this way, we will be providing meaningful opportunities for sales teams to meet their customers, for people to experience product innovations, and of course, for networking.”
“COVID has taught us all to listen more attentively,” said David Labuskes, AVIXA CEO. “Listen to our neighbours, our family, our co-workers, our customers and our market. I believe this approach reflects what we’ve heard, a strong desire for prudent and safe face-to-face gatherings that can reinforce business connections and initiate growth. We are honoured to be in a position to offer these to our community.”
Giles Sutton, joint CEO of CEDIA added “Everyone in the industry is missing the human interaction that is such a vital part of our industry – the opportunity not just to see, hear and touch new products and innovations in our sector but also everything that ISE brings in terms of learning, networking and that all important sense of community. The ISE team has worked tirelessly to ensure that guidelines could be in place to protect our exhibitors and visitors on-site. However, there remains uncertainty around current travel restrictions and the ability for our global audience to take part in person. The success of ISE has been built on broad industry support and that is the reason why we have taken these decisions this week. We look forward to a debut show where our community can all be together again in Barcelona in February 2022.”
Mike Blackman concluded: “We have been humbled by the many messages of support that we have received from our customers and partners who have appreciated the steps we have taken. We look forward to continuing to serve the industry in the year ahead and cannot wait to come back together in Barcelona, delivering the ISE show in February 2022.”
Ends
About Integrated Systems Events:
Integrated Systems Events organises, manages and develops leading business-to-business events for the professional audiovisual, electronic systems integration and IT industries. Integrated Systems Events is a joint venture of the AVIXA and CEDIA trade associations. Its flagship event, Integrated Systems Europe, is the best-attended AV trade show anywhere in the world. After many successful years in Amsterdam, ISE is moving to the more spacious Fira de Barcelona in 2021. Integrated Systems Events produces conferences that take place at Integrated Systems Europe and elsewhere, bringing together thought leaders and experts from around the world. These events include the Smart Building Conference, the Digital Signage Summit conference series (produced in association with invidis consulting), Integrated Systems Russia (produced in association with MidExpo), XR Summit (covering virtual, augmented and mixed reality), Digital Cinema Summit (in association with Digital Cinema Report), Hospitality Tech Summit (in association with HTNG) and the Control Rooms Summit (in association with ICCRA). Visit www.isevents.org.
About AVIXA™:
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.
About CEDIA®:
CEDIA is the global trade association and central touch point for companies that design, manufacture, and integrate technology for the home. With a keen focus on education, workforce development, and industry standards, CEDIA continues to build on its more than 30-year legacy as the industry leader in delivering the resources that set members on a pathway to prosperity. CEDIA delivers market intelligence through proprietary research, fosters community within the channel, and cultivates awareness with industry partners, consumers, and connected stakeholders. CEDIA co-owns Integrated Systems Europe, the world’s largest AV and systems integration exhibition, and founded CEDIA Expo, the world’s largest annual residential technology show. Over 3,900 global CEDIA member companies deliver technology solutions that allow families to experience the best moments in life from the comfort of their own home – Life Lived Best at Home. To learn more about CEDIA, visit www.cedia.net.