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C4K360 4K VR channel for millenials launches on Satellite over North America

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  • C4K360 4K VR channel for millenials launches on Satellite over North America

    Vivicast Media signed a capacity agreement with satellite operator SES to launch its new C4K360 Ultra HD channel across North America aboard the SES-1 satellite. C4K360 joins SES's 4K Ultra HD distribution neighbourhood hosted on three satellites (SES-1, SES-3 and AMC-1 at the centre of the orbital arc over North America.

    It will also start broadcasting on one of the Eutelsat HotBird 13 degrees East satellites, over Europe and surrounding areas, by the end of the year.

    Tailored to young audiences, C4K360 offers Ultra HD content featuring high-end entertainment programmes including e-sports; lifestyle magazines and interviews; gaming and gameplay; extreme sports; all this together with live DJ sets, mega concerts and festivals. The new UHD channel, licensed across North America by Vivicast Media, fully embraces the second screen concept with 360° Virtual Reality premium content in addition to ultra-high resolution production values, increasingly important to millennial viewers.



    "As an innovative content producer and lifestyle channel, C4K360 is leveraging the world's leading satellite operator, SES, with its unmatched expertise in global video distribution, to launch our breakthrough Ultra HD channel, C4K360, across the US and North America," said Stephane Schweitzer, CEO of C4K360. "C4K360 represents an exciting source of relevant and entertaining programming for thriving millennial audiences, who are increasingly demanding Ultra HD content in both their lifestyle, gaming and virtual reality experiences."
     
    "C4K360 producers have already developed innovative club and dance programming that's extremely popular with European viewers, and the mix of clubbing and lifestyle entertainment shows is sure to be a big hit with audiences throughout the North American region," said Stuart Smitherman, President of Vivicast Media. "The dynamic programming of C4K360 is a great example of the 24/7 linear and episodic 4K content that Vivicast licenses to operators worldwide".
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