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HEVC Advance says it "will not seek a license or royalties on HEVC functionality implemented in application layer software downloaded to mobile devices or personal computers after the initial sale of the device, where the HEVC encoding or decoding is fully executed in software on a general purpose CPU. Examples of the types of software within the policy include browsers, media players and various software applications".
HEVC Advance started with a license structure without limits or caps, but later changed that to appease potential licensees and not ruin its own market by hindering MPEG HEVC uptake.
HEVC Advance is a patent pool administrator set-up to represent Dolby GE, Philips, Mitsubishi and Warner Brothers claims to technology essential to the the MPEG HEVC/ITU H.265 video compression standard the standard used in 4K distribution. Licensing devices, software and content aimed at and sold to end-users, consumers.
"We are very pleased to offer this initiative. A critical goal of HEVC Advance is to encourage widespread adoption of HEVC/UHD technology in consumer devices. While HEVC technology implemented in specialized hardware circuitry provides the best and most efficient user experience, there are millions of existing mobile devices and personal computers that do not have HEVC hardware capability. Our initiative is tailored to enable software app and browser providers to include HEVC capability in their software products so that everyone can enjoy HEVC/UHD video today".
That's why HEVC Advance says it "offers incentives to encourage consumer device manufacturers to include HEVC functionality at initial sale. For example, HEVC Advance only seeks one device royalty for a consumer device, even if that device includes multiple HEVC decoders or encoders at the time of the initial sale (subject to limited exceptions). Therefore, any number of HEVC software products may be included in a consumer device at initial sale without incurring additional royalties, providing the applicable device royalty has been (or will be) paid by the consumer device manufacturer. In addition, even after initial sale, HEVC Advance Licensees can receive waivers for device royalties on HEVC software products if these software products are installed on a consumer device for which the applicable device royalty has been (or will be) paid".
That's for hardware implementations and software that uses said hardware support. The new 'software initiative' is for software not using HEVC hardware, so no hardware fees are applicable and HEVC Advance says there will be no fees for the software either.
There also is the (larger) MPEG LA pool of patents.
HEVC Advance started with a license structure without limits or caps, but later changed that to appease potential licensees and not ruin its own market by hindering MPEG HEVC uptake.
HEVC Advance is a patent pool administrator set-up to represent Dolby GE, Philips, Mitsubishi and Warner Brothers claims to technology essential to the the MPEG HEVC/ITU H.265 video compression standard the standard used in 4K distribution. Licensing devices, software and content aimed at and sold to end-users, consumers.
"We are very pleased to offer this initiative. A critical goal of HEVC Advance is to encourage widespread adoption of HEVC/UHD technology in consumer devices. While HEVC technology implemented in specialized hardware circuitry provides the best and most efficient user experience, there are millions of existing mobile devices and personal computers that do not have HEVC hardware capability. Our initiative is tailored to enable software app and browser providers to include HEVC capability in their software products so that everyone can enjoy HEVC/UHD video today".
That's why HEVC Advance says it "offers incentives to encourage consumer device manufacturers to include HEVC functionality at initial sale. For example, HEVC Advance only seeks one device royalty for a consumer device, even if that device includes multiple HEVC decoders or encoders at the time of the initial sale (subject to limited exceptions). Therefore, any number of HEVC software products may be included in a consumer device at initial sale without incurring additional royalties, providing the applicable device royalty has been (or will be) paid by the consumer device manufacturer. In addition, even after initial sale, HEVC Advance Licensees can receive waivers for device royalties on HEVC software products if these software products are installed on a consumer device for which the applicable device royalty has been (or will be) paid".
That's for hardware implementations and software that uses said hardware support. The new 'software initiative' is for software not using HEVC hardware, so no hardware fees are applicable and HEVC Advance says there will be no fees for the software either.
There also is the (larger) MPEG LA pool of patents.