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CES 2017: Samsung to rebrand QD TVs to QLED boost brightness to 1500 nits

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  • CES 2017: Samsung to rebrand QD TVs to QLED boost brightness to 1500 nits

    Samsung registered three new trademarks, ETnews reported. Samsung registered ‘HDR 1500’, ‘Q HDR’, and ‘Real Black’ with the Korean Intellectual Property Office, KIPO. Claiming an 50% increase in peak brightness and and blacker blacks.

    However the third generation of Samsung Quantum Dot TVs will remain edge and back lit using LEDs, and not the [url=http://dci-forum.com/?topic=786}QLED[/url] emissive Quantum Dots Samsung reportedly is looking to introduce in a few years.

    This putting forward of Quantum Dots as the new distinquishing mark of excellence, makes sense if Samsung is indeed preparing for Emissive Quantum Dots.

    With a QD vendor acquiring Kodak patents for emissive QLEDs http://dci-forum.com/?topic=1466. An unnamed Samsung Corporate confirmed to Forbes.

    The second generation was launched a year ago at CES 2016, with HDR1000 as one of the monnikers used.




  • #2
    Samsung and YouTube Expand Global HDR Content Offerings on all 2016 Quantum dot TVs

    Samsung Electronics today announced that it will support YouTube’s global HDR playback on television for the first time, through an expanded version of the YouTube application. The YouTube Application is available on all 2016 Samsung Quantum dot TVs and UHD TVs and will launch progressively throughout the world from December.

    YouTube will support High Dynamic Range (HDR) video streaming, offering a wide range of HDR content. Launched through an automatic software update, consumers who use all 2016 Samsung Quantum dot TV and UHD TVs can access HDR content simply by visiting the HDR category within the YouTube application on YouTube’s 4K channel, providing an easy way to navigate and enjoy premium content.



    “With the global availability of YouTube’s HDR, we at Samsung are thrilled to support the best HDR viewing experience and a wide range of HDR content for users to enjoy,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We are confident that our TVs will bring to life an immersive HDR viewing experience — all from the comfort of our users’ homes.”

    To coincide with the launch, the YouTube application will feature new HDR videos from popular YouTube content creators, such as MysteryGuitarMan and Jacob + Katie Schwarz. To ensure the proliferation of new HDR content, additional YouTube creators will be able to utilize the YouTube Spaces LA and NYC, which provide HDR production resources to content creators.

    With a growing number of HDR content providers, as well as the numerous creators already producing HDR video content, YouTube’s  HDR support is expected to introduce more genre offerings in the coming year and satisfy user demand for a true-to-life viewing experience on the content they enjoy the most.

    “We are thrilled to announce the launch of HDR support on Samsung’s Quantum dot TVs,” said Heather Thompson Rivera, Director of Product Partnerships at YouTube. “By combining Samsung’s commitment to picture quality and our desire to offer the best content available, we will work together to build a strong ecosystem that improves HDR content creation and allows users to enjoy more diverse content in the best quality possible.”

    Emerging as one of the most sought after display technologies in the last few years, HDR is an image reproduction technology that analyzes the contrast ratio of a video to help express even the most subtle differences in shades and tones of color. Paired with Samsung’s Quantum dot TV, the picture that is produced appears more realistic and life-like on screen. In addition, Samsung’s Quantum dot TVs have the capacity to generate peak brightness of 1,000 nits, optimized for the most ideal HDR viewing experience.

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    • #3
      According to the Samsung CES press conference they will start shipping in the US in February.

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      • #4
        The QLED TV is world's first television to reproduce 100 per cent colour volume thanks to new and advanced Quantum Dot technology

        MISSISSAUGA, ON, Jan. 4, 2017 /CNW/ - Samsung Electronics Canada introduced its new QLED TV series – Q9, Q8 and Q7 – during the company's product unveiling at CES 2017 in Las Vegas.

        "2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED," said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. "QLED TV will provide industry leading true-to-life picture, stunning design that can redefine any room and intuitive innovation to help Canadians get closer to the on-screen content they are passionate about."

        Exceptional Picture Quality

        With picture quality a top priority for Canadians, the new Samsung QLED TV represents yet another leap forward.

        This breakthrough technology is a result of Samsung adopting a new metal Quantum Dot material – making it possible for the TV to express an improved range of colour with much greater detail compared to conventional TVs.

        The new Quantum dots allow the Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, the Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits, with no impact on its ability to deliver accurate and impeccable colour. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost colour performance, which is maintained regardless of how wide the viewing angle may be.

        The new lineup offers improved colour performance, displaying DCI-P3 colour space accurately that can reproduce 100 per cent colour volume. This means they can express all colours at any level of brightness – with even the subtlest differences visible at the QLED's peak luminance between 1,500 and 2,000 nits. 

        Colour volume represents colour that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colours from yellowish green to turquoise, depending on the brightness of the light. Samsung QLED TV display can capture all those subtle differences in colour.

        Committed to Solving Consumer Frustrations

        The Samsung QLED TV's new design features tackle some of the most significant in home TV frustrations.

        "With the QLED TV, we've solved many of the problems that everyone – and every home – has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV," said Bugos. "The focus of our innovative 2017 TV lineup is on the content on the screen and not everything surrounding it."

        Improvements to design and usability in the QLED TV series include a single, transparent Invisible Connection cable through which all the peripheral devices can be gathered and connected to the TV and the no-gap wall-mount, which makes it quick and easy to affix the TV flush against the wall. For those who prefer not to mount their TV, Samsung is offering two new stand designs that elevate and showcase the QLED TV beautifully. Consumers can choose either the Studio Stand that resembles an easel with a painting, or the sleek Gravity Stand that, when attached to the TV, resembles a contemporary sculpture.

        Samsung Smart TV

        In 2017, Samsung is focused on the continued evolution of its Smart TV offering, providing Canadians a simple, unified user experience for all their entertainment content – wherever and whenever they want it. The Samsung Smart Remote can control most connected TV devices from a single source with one device.

        This year, the Smart Hub interface has been extended to both Android and iOS smartphones through the new and improved Smart View app, which now provides a comprehensive overview of all available content on the app's home screen. Consumers can use their smartphone to select and start their favourite live TV programs and video-on-demand services on their TV through the Smart View mobile app and choose to receive smartphone alerts about their favourite content.

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