Disruptive technologies, drones and virtual reality will be high on the agenda at IBC. Zoe Mutter asks ceo, Michael Crimp what other new sessions, solutions and innovations will appeal to pro-AV attendees.
Although the digital media corporate and entertainment industry has been transitioning from traditional technologies and business models for some time, the past year has seen an acceleration of its pace. This hasn’t gone unnoticed by IBC ceo, Michael Crimp and the rest of the team behind the trade show that will take over Amsterdam’s RAI this September.
“This touches every aspect of content creation, management and delivery and impact on workflows from production to post-production, distribution and archive,” he says. “If you work with video, your business is impacted by the macro trend towards IP infrastructure and software-defined protocols. Conventional video engineering is rapidly being replaced by new expertise in IT.
“SDI will be with us for some time yet, but the writing is on the wall as technologies such as routers and even video switchers come to market with IP transport protocols and you can expect to see the first of these at IBC.”
As expected, 4K will be amongst the focuses on the tradeshow floor. The AV market has arguably led the field in 4K production but with the ability to broadcast 4K UHD now emerging with the first commercial channel launches the broadcast market is ready for take-off.
“There are strong arguments suggesting that to produce 4K efficiently in a live environment IP technologies are needed and the trends will go hand in hand. This will be reflected in the show’s Exhibition, Conference and special Feature Areas,” says Crimp.
Last year’s IBC focus was on Content Everywhere and the debut of Touch & Connect technology – NFC or QR code reader-enabled mobile devices from which visitors can collect contact information with a touch to an attendee’s badge. This was such a success the team has rolled out the benefits to all IBC visitors and delegates.
VR, drones and disruptive technologies
New solutions, sessions and technologies from over 1,700 exhibitors to help solve attendees’ challenges will grace the halls of the RAI. This might take the form of new codecs for 4K production, the latest IP routers and production switchers set to replace SDI, cameras capable of live streaming HD or drones which have come together with new small format cameras to produce a new creative tool capable of delivering a stunning new viewpoint.
To cater for those with an interest in drones IBC is building a large flying cage in Congress Square to act as a demonstration area which IBC Drone Zone exhibitors can access. The overall exhibition space is also expanding with the launch of the RAI’s Amtrium – a space used to house Imagine Communications.
Visitors can expect to see disruptive technologies high on the agenda too. Taking the technology off the show floor and into the context of real world scenarios is the goal of the IBC Content Everywhere Technology in Action Theatre, new for 2015.
“For example, visitors can learn about IP in a special primer which kicks off the programme in the theatre. Other sessions include broadcasters Canal+ and RAI sharing their experience in orchestrating station-wide cloud and IP systems,” says Crimp.
Demonstrations and workflow models about cloud, social media, data and OTT video are the order of the day at IBC Content Everywhere Europe Hub – an exhibition and theatre programme featuring a daily series of sessions.
“Also new is the IBC Launch Pad, reserved for first-time IBC exhibitors to shine a spotlight on the mega trend toward IP based infrastructure and software tools,” adds Crimp.
A special focus on virtual reality will also feature across multiple zones, demonstrating the latest tech and its storytelling potential. “VR and augmented reality has already been put to extensive use in AV but now its promise has Hollywood buzzing in anticipation of a new mass entertainment market,” adds Crimp.
Big Screen Experience
The demos, conference sessions and exclusive screenings in the IBC Big Screen Experience takes stock of sweeping developments in theatrical presentation, from immersive audio to motion simulation.
Among the highlights is a two-part session examining High Dynamic Range for small and large screens. Immersive cinema: Picture looks at how multi-projection environment Barco Escape, specialist high frame rate MAGI Pods, and laser projection are impacting cinematic storytelling. There’s an up-to-the-minute report into Immersive Sound with Dolby, Barco and DTS battling it out on stage; while Cinema 2020 looks at how file-based distribution is galvanising new business models such as streaming e-sports live to venues.
“All of this takes place in the IBC Big Screen outfitted with Christie 6P 2D and 3D laser projection and Dolby Atmos audio, and in the company of practitioners from companies such as Imax, Disney and SMPTE,” says Crimp.
An arena for discussion
The IBC Conference’s sessions and networking opportunities provide an arena for discussion and debate. Among these are the discovery sessions What Caught My Eye, guided by media experts; and New Disruptors, a new conference stream exploring developments in emergent technology such as blue sky research into animation and vfx delivered by Markus Gross, director of Disney’s Research Lab in Zurich.
This year’s global theme is The Future of Media in an Age of Disruption which will feature over 60 sessions examining topics such as virtual reality and broadcast to mobile devices.
The show also offers numerous opportunities for visitors to network and relax including the IBC Party, The Beach and IBC Awards. At this year’s awards – at 6.30pm on Sunday 13 September – the International Olympic Committee will receive a special honour while Disney/ABC, the BBC, ESPN and Pac12 Networks battle for international recognition for their work in virtual production.
Looking at IBC from an international perspective, there is a continued focus on IBC Content Everywhere MENA, the inaugural event which launched earlier this year in Dubai to focus on opportunities for online content monetisation in one of the most dynamic markets. The next event is planned for 29 – 30 November 2015 at the Jumeirah Beach Hotel, Dubai, combining an invite only VIP Conference with a full-day conference open to the public.
VENUE INFO
IBC 2015
Amsterdam RAI Exhibition and Convention Centre, Europaplein 22, 1078 GZ Amsterdam, Netherlands
Conference
Weds 10 – Sun 14 September 2015
Exhibition opening times
Thurs 11 September 09:00 – 18:00
Fri 12 September 08:00 – 17:30
Sat 13 September 08:00 – 17:30
Sun 14 September 08:00 – 18:30
Mon 15 September 08:00 – 17:30
Although the digital media corporate and entertainment industry has been transitioning from traditional technologies and business models for some time, the past year has seen an acceleration of its pace. This hasn’t gone unnoticed by IBC ceo, Michael Crimp and the rest of the team behind the trade show that will take over Amsterdam’s RAI this September.
“This touches every aspect of content creation, management and delivery and impact on workflows from production to post-production, distribution and archive,” he says. “If you work with video, your business is impacted by the macro trend towards IP infrastructure and software-defined protocols. Conventional video engineering is rapidly being replaced by new expertise in IT.
“SDI will be with us for some time yet, but the writing is on the wall as technologies such as routers and even video switchers come to market with IP transport protocols and you can expect to see the first of these at IBC.”
As expected, 4K will be amongst the focuses on the tradeshow floor. The AV market has arguably led the field in 4K production but with the ability to broadcast 4K UHD now emerging with the first commercial channel launches the broadcast market is ready for take-off.
“There are strong arguments suggesting that to produce 4K efficiently in a live environment IP technologies are needed and the trends will go hand in hand. This will be reflected in the show’s Exhibition, Conference and special Feature Areas,” says Crimp.
Last year’s IBC focus was on Content Everywhere and the debut of Touch & Connect technology – NFC or QR code reader-enabled mobile devices from which visitors can collect contact information with a touch to an attendee’s badge. This was such a success the team has rolled out the benefits to all IBC visitors and delegates.
VR, drones and disruptive technologies
New solutions, sessions and technologies from over 1,700 exhibitors to help solve attendees’ challenges will grace the halls of the RAI. This might take the form of new codecs for 4K production, the latest IP routers and production switchers set to replace SDI, cameras capable of live streaming HD or drones which have come together with new small format cameras to produce a new creative tool capable of delivering a stunning new viewpoint.
To cater for those with an interest in drones IBC is building a large flying cage in Congress Square to act as a demonstration area which IBC Drone Zone exhibitors can access. The overall exhibition space is also expanding with the launch of the RAI’s Amtrium – a space used to house Imagine Communications.
Visitors can expect to see disruptive technologies high on the agenda too. Taking the technology off the show floor and into the context of real world scenarios is the goal of the IBC Content Everywhere Technology in Action Theatre, new for 2015.
“For example, visitors can learn about IP in a special primer which kicks off the programme in the theatre. Other sessions include broadcasters Canal+ and RAI sharing their experience in orchestrating station-wide cloud and IP systems,” says Crimp.
Demonstrations and workflow models about cloud, social media, data and OTT video are the order of the day at IBC Content Everywhere Europe Hub – an exhibition and theatre programme featuring a daily series of sessions.
“Also new is the IBC Launch Pad, reserved for first-time IBC exhibitors to shine a spotlight on the mega trend toward IP based infrastructure and software tools,” adds Crimp.
A special focus on virtual reality will also feature across multiple zones, demonstrating the latest tech and its storytelling potential. “VR and augmented reality has already been put to extensive use in AV but now its promise has Hollywood buzzing in anticipation of a new mass entertainment market,” adds Crimp.
Big Screen Experience
The demos, conference sessions and exclusive screenings in the IBC Big Screen Experience takes stock of sweeping developments in theatrical presentation, from immersive audio to motion simulation.
Among the highlights is a two-part session examining High Dynamic Range for small and large screens. Immersive cinema: Picture looks at how multi-projection environment Barco Escape, specialist high frame rate MAGI Pods, and laser projection are impacting cinematic storytelling. There’s an up-to-the-minute report into Immersive Sound with Dolby, Barco and DTS battling it out on stage; while Cinema 2020 looks at how file-based distribution is galvanising new business models such as streaming e-sports live to venues.
“All of this takes place in the IBC Big Screen outfitted with Christie 6P 2D and 3D laser projection and Dolby Atmos audio, and in the company of practitioners from companies such as Imax, Disney and SMPTE,” says Crimp.
An arena for discussion
The IBC Conference’s sessions and networking opportunities provide an arena for discussion and debate. Among these are the discovery sessions What Caught My Eye, guided by media experts; and New Disruptors, a new conference stream exploring developments in emergent technology such as blue sky research into animation and vfx delivered by Markus Gross, director of Disney’s Research Lab in Zurich.
This year’s global theme is The Future of Media in an Age of Disruption which will feature over 60 sessions examining topics such as virtual reality and broadcast to mobile devices.
The show also offers numerous opportunities for visitors to network and relax including the IBC Party, The Beach and IBC Awards. At this year’s awards – at 6.30pm on Sunday 13 September – the International Olympic Committee will receive a special honour while Disney/ABC, the BBC, ESPN and Pac12 Networks battle for international recognition for their work in virtual production.
Looking at IBC from an international perspective, there is a continued focus on IBC Content Everywhere MENA, the inaugural event which launched earlier this year in Dubai to focus on opportunities for online content monetisation in one of the most dynamic markets. The next event is planned for 29 – 30 November 2015 at the Jumeirah Beach Hotel, Dubai, combining an invite only VIP Conference with a full-day conference open to the public.
VENUE INFO
IBC 2015
Amsterdam RAI Exhibition and Convention Centre, Europaplein 22, 1078 GZ Amsterdam, Netherlands
Conference
Weds 10 – Sun 14 September 2015
Exhibition opening times
Thurs 11 September 09:00 – 18:00
Fri 12 September 08:00 – 17:30
Sat 13 September 08:00 – 17:30
Sun 14 September 08:00 – 18:30
Mon 15 September 08:00 – 17:30
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