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PREVIEW: IBC VENTURES INTO NEW TERRITORY

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  • PREVIEW: IBC VENTURES INTO NEW TERRITORY

    Disruptive technologies, drones and virtual reality will be high on the agenda at IBC. Zoe Mutter asks ceo, Michael Crimp what other new sessions, solutions and innovations will appeal to pro-AV attendees.

    Although the digital media corporate and entertainment industry has been transitioning from traditional technologies and business models for some time, the past year has seen an acceleration of its pace. This hasn’t gone unnoticed by IBC ceo, Michael Crimp and the rest of the team behind the trade show that will take over Amsterdam’s RAI this September.

    “This touches every aspect of content creation, management and delivery and impact on workflows from production to post-production, distribution and archive,” he says. “If you work with video, your business is impacted by the macro trend towards IP infrastructure and software-defined protocols. Conventional video engineering is rapidly being replaced by new expertise in IT.

    “SDI will be with us for some time yet, but the writing is on the wall as technologies such as routers and even video switchers come to market with IP transport protocols and you can expect to see the first of these at IBC.”

    As expected, 4K will be amongst the focuses on the tradeshow floor. The AV market has arguably led the field in 4K production but with the ability to broadcast 4K UHD now emerging with the first commercial channel launches the broadcast market is ready for take-off.

    “There are strong arguments suggesting that to produce 4K efficiently in a live environment IP technologies are needed and the trends will go hand in hand. This will be reflected in the show’s Exhibition, Conference and special Feature Areas,” says Crimp.

    Last year’s IBC focus was on Content Everywhere and the debut of Touch & Connect technology – NFC or QR code reader-enabled mobile devices from which visitors can collect contact information with a touch to an attendee’s badge. This was such a success the team has rolled out the benefits to all IBC visitors and delegates.

    VR, drones and disruptive technologies

    New solutions, sessions and technologies from over 1,700 exhibitors to help solve attendees’ challenges will grace the halls of the RAI. This might take the form of new codecs for 4K production, the latest IP routers and production switchers set to replace SDI, cameras capable of live streaming HD or drones which have come together with new small format cameras to produce a new creative tool capable of delivering a stunning new viewpoint.

    To cater for those with an interest in drones IBC is building a large flying cage in Congress Square to act as a demonstration area which IBC Drone Zone exhibitors can access. The overall exhibition space is also expanding with the launch of the RAI’s Amtrium – a space used to house Imagine Communications.

    Visitors can expect to see disruptive technologies high on the agenda too. Taking the technology off the show floor and into the context of real world scenarios is the goal of the IBC Content Everywhere Technology in Action Theatre, new for 2015.

    “For example, visitors can learn about IP in a special primer which kicks off the programme in the theatre. Other sessions include broadcasters Canal+ and RAI sharing their experience in orchestrating station-wide cloud and IP systems,” says Crimp.

    Demonstrations and workflow models about cloud, social media, data and OTT video are the order of the day at IBC Content Everywhere Europe Hub – an exhibition and theatre programme featuring a daily series of sessions.

    “Also new is the IBC Launch Pad, reserved for first-time IBC exhibitors to shine a spotlight on the mega trend toward IP based infrastructure and software tools,” adds Crimp.

    A special focus on virtual reality will also feature across multiple zones, demonstrating the latest tech and its storytelling potential. “VR and augmented reality has already been put to extensive use in AV but now its promise has Hollywood buzzing in anticipation of a new mass entertainment market,” adds Crimp.

    Big Screen Experience

    The demos, conference sessions and exclusive screenings in the IBC Big Screen Experience takes stock of sweeping developments in theatrical presentation, from immersive audio to motion simulation.

    Among the highlights is a two-part session examining High Dynamic Range for small and large screens. Immersive cinema: Picture looks at how multi-projection environment Barco Escape, specialist high frame rate MAGI Pods, and laser projection are impacting cinematic storytelling. There’s an up-to-the-minute report into Immersive Sound with Dolby, Barco and DTS battling it out on stage; while Cinema 2020 looks at how file-based distribution is galvanising new business models such as streaming e-sports live to venues.

    “All of this takes place in the IBC Big Screen outfitted with Christie 6P 2D and 3D laser projection and Dolby Atmos audio, and in the company of practitioners from companies such as Imax, Disney and SMPTE,” says Crimp.

    An arena for discussion
    The IBC Conference’s sessions and networking opportunities provide an arena for discussion and debate. Among these are the discovery sessions What Caught My Eye, guided by media experts; and New Disruptors, a new conference stream exploring developments in emergent technology such as blue sky research into animation and vfx delivered by Markus Gross, director of Disney’s Research Lab in Zurich.

    This year’s global theme is The Future of Media in an Age of Disruption which will feature over 60 sessions examining topics such as virtual reality and broadcast to mobile devices.

    The show also offers numerous opportunities for visitors to network and relax including the IBC Party, The Beach and IBC Awards. At this year’s awards – at 6.30pm on Sunday 13 September – the International Olympic Committee will receive a special honour while Disney/ABC, the BBC, ESPN and Pac12 Networks battle for international recognition for their work in virtual production.

    Looking at IBC from an international perspective, there is a continued focus on IBC Content Everywhere MENA, the inaugural event which launched earlier this year in Dubai to focus on opportunities for online content monetisation in one of the most dynamic markets. The next event is planned for 29 – 30 November 2015 at the Jumeirah Beach Hotel, Dubai, combining an invite only VIP Conference with a full-day conference open to the public.

    VENUE INFO

    IBC 2015
    Amsterdam RAI Exhibition and Convention Centre, Europaplein 22, 1078 GZ Amsterdam, Netherlands

    Conference
    Weds 10 – Sun 14 September 2015

    Exhibition opening times
    Thurs 11 September 09:00 – 18:00
    Fri 12 September 08:00 – 17:30
    Sat 13 September 08:00 – 17:30
    Sun 14 September 08:00 – 18:30
    Mon 15 September 08:00 – 17:30
    https://twitter.com/CINERAMAX<br /><br />https://WALLSCREEN-SKYLOUNGES.COM

  • #2
    Hi Peter, the dates are incorrect. Thursday is the 10th. That is the start of the conference, Friday is the start of the show that runs through Tuesday.

    4K, Eutelsat informed me that it has commissioned GfK to research the penetration of 4K displays, it will present the results during a press conference at the opening of the show Friday morning.

    I am sure SES will also say something about its efforts into 4K distribution during its press event Thursday night. It demonstrated an HDR channel at its investorday in Luxembourg this spring.This was a demo by Samsung using the metadata free = fixed curve BBC HDR system. The first HDR broadcast over existing, legacy, SDR DVB infrastructure. The BBC Research HDR programme is receiving a prize at this year's conference for its efforts in developing an HDR system compatible with legacy broadcasts.

    Satellite is the leading platform for 4K TV broadcasts, mostly trials for the past few years, but the last year has seen the first actual c4K channels, beyond the demochannels by Samsung, Panasonic and others. So, they always take the effort to assert their pioneering status at shows like IBC.

    Of course this will be the first year of HDR compatible set-top boxes. Probably still prototypes/pre-production units, like the past year or even two with regular 4K set-tops. Now the first full bandwidth HDMI chips are actually coming on-line. After Broadcom first announced it was chipping them in sample quantities at IBC two years ago. There has been considerable consolidation in this segment. Arris has aquired both Motorola's box business and Pace that includes the old Philips box business, and Cisco sold the old Scientific Atlanta Box division to Technicolor. I have received a few announcements for 4K channels on show this year, so actual 4K broadcasting is starting to happen in Europe, at least. HDR is to be the next target.

    Thomson Video Networks announced a live contribution compression system for HDR broadcast, that should hit the market early next year. So, I will investigate that. To see what it does, if it is simply an MPEG HEVC encoder with a packet ID for the metadata, or automatically creates an HDR grade with metadata from the regular production chain. I contacted the PR contact following the release but haven't received an answer to my questions, so I will have to re-ask at the show.

    Technicolor, will show its set-tops, I hope they will also show the HDR system. It usually is quite secretive though especially controlling press access, the past years having a room in the conference center, instead of having an open booth at the showfloor.

    Dolby also shows the latest goodies at a closed-off section of its booth, that is always booked solid.

    Philips has several partnerdemo's, of its HDR encoding (not compresssion) system that it seeks to license to content creators and distributors. A first demo Peter reported on from Display Forum.

    Christie always supports a Big Screen Experience, showing a blockbuster to demonstrate the latest technology, last year it was full brightness 6P LASER 3D. That was heavily promoted ahead of the show, but this year no word about Dolby Vision/Cineam Big Screen HDR, so will there be a Big Screen HDR showing at IBC this year?

    Camera's are generally offering HDR compatible F-Stop ranges, so we may see some interesting demo's at ARRI, Grass Valley (The old Thomson/Philips camera's now owned by Belden), Panasonic, Sony, Ikegami. Panasonic and Sony also having a serious broadcast display business.

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    • #3
      IBC2015 Looks at High Dynamic Range and More
      There are few destinations in the world as effective as IBC for assessing what the future of
      broadcasting may bring. Some of the changes the industry witnesses are obvious and well-known,
      driven by major manufacturers and a firm fixture on the roadmap for years, while others suddenly
      seem to jump out of the conference discussions and take people by surprise.
      From something that few people have ever heard of to a technology on the lips of IBC’s 55,000
      attendees and all those that follow the news from the show online and across the world. IBC is the
      place where it can happen.
      As a result, this year many eyes will be focused on the ‘Reinventing Broadcasting’ theme that
      occupies the second day of the conference. The rules are changing so what are the innovative
      technologies helping to break the mould and what are the new tools and techniques that may be
      lurking unknown at the fringes?
      One of the highlights will be the conference’s examination of High Dynamic Range imaging; a
      technology that was almost considered an aside to the main event of Ultra HD for many years, until
      suddenly the likes of the EBU started talking about it as essential to the future of television, at least
      as far as the consumer is concerned. That same consumer has also started seeing HDR sets and,
      while there is little content for them as yet, the reaction has been very favourable to say the least.
      Essentially, HDR allows moving imagery to match more closely the characteristics of human vision,
      producing a startlingly life-like rendition that features much more colour with plenty of details in the
      whites and the blacks as well as a dramatically brighter screen.
      ‘High Dynamic Range Video: Status and strategies’ on Friday 11 September at 14:00 will look at
      the domestic experience. It starts from the point that HDR will have far-reaching implications for
      production practice, delivery chains and domestic viewing. HDR could be a powerful tool for
      broadcasters, enhancing both flexibility in news gathering and creativity in post production, so this
      session will hear strategic views on HDR from three of the world's most well-known broadcasters.
      ‘HDR: From zero to infinity - part 1’ on Friday 11 September at 16:00 - 17:30 is part of the IBC Big
      Screen Experience and looks at HDR’s developing role in cinema. Indeed, this will be the first of
      several sessions that will look at the state of the technology, the issues, and the challenges of this
      exciting new theatrical format. This session will try to define Cinema HDR, report on the status of
      standards work and highlight the technical and logistical challenges relating to the creation and
      delivery of HDR content for the cinema.
      Part 2 of this session on Saturday 12 September at 11:30 will look at the requirements and issues
      in the capture and post production of HDR images, while the topic will conclude with part 3 on
      Saturday 12 September at 13:30.
      All in all, if you want the full picture on HDR in HDR, IBC is the place with the technology and the
      people to provide it.
      ‘Inside Out’ Courtesy of Christie, Dolby Labs, Harkness Screens, QSC and Disney Pixar will be
      one of the feature films for this year’s IBC Big Screen Experience. The screening will take place on
      Monday 14 September at 18:30. Don’t miss out on the unique opportunity to experience this film in
      an extended color gamut version.
      For more information on the IBC Big Screen Experience visit www.ibc.org/bigscreen

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