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HEVC Advance Announces Revised Licensing Structure. Updated royalty rates are it claims designed to continue widespread industry adoption. HEVC Advance announced it was considering changing its conditions to reflect complaints about license fees for broadcasters and content distributors. The lack of limits on payments, the burden upon small vendors and other parties.
HEVC Advance, that administrates licenses for patents covering the MPEG HEVC or ITU-R H.265 standard for GE, Technicolor, Dolby, Philips and Mitsubishi Electric. In competition with MPEG LA's HEVC patent pool, that will also charge its fees to equipment vendors.
HEVC Advance, today announced an updated royalty rate structure resulting from active engagement with market participants across the industry. The updates support accelerated adoption of HEVC in the marketplace for the benefit of both industry and consumers.
"After our initial pricing announcement we reengaged with key segments of the HEVC community, including content owners and distributors as well as device manufacturers, to better align our licensing structure and rates with the industry's long-term technology goals," said HEVC Advance CEO Peter Moller. "We are pleased with the results of our industry engagement and confident that the revised pricing structure and rates balance the needs of both HEVC users and patent owners." The summary does address the complaints:
The resulting adjustments include waiving royalties for public/non-profit TV broadcasting, and content distribution that is free to end-users including over-the-air commercial TV broadcasting and internet content distribution. In addition, the commercial content distribution structure has been adjusted to provide a simplified royalty rate structure with substantially reduced pricing. Other adjustments include a reduction in device royalty rates and the introduction of royalty caps for devices and content distributors.
HEVC Advance also announced an incentive program for existing and future HEVC/H.265 users that complete the HEVC Advance licensing process within a 12-month period. The program includes a substantial discount for prior sales by existing HEVC device and content distribution providers, as well as an ongoing discount during the initial five-year license agreement term. A summary of the updated royalty rate structure and incentive program is available on the HEVC Advance website.
HEVC Advance, that administrates licenses for patents covering the MPEG HEVC or ITU-R H.265 standard for GE, Technicolor, Dolby, Philips and Mitsubishi Electric. In competition with MPEG LA's HEVC patent pool, that will also charge its fees to equipment vendors.
HEVC Advance, today announced an updated royalty rate structure resulting from active engagement with market participants across the industry. The updates support accelerated adoption of HEVC in the marketplace for the benefit of both industry and consumers.
"After our initial pricing announcement we reengaged with key segments of the HEVC community, including content owners and distributors as well as device manufacturers, to better align our licensing structure and rates with the industry's long-term technology goals," said HEVC Advance CEO Peter Moller. "We are pleased with the results of our industry engagement and confident that the revised pricing structure and rates balance the needs of both HEVC users and patent owners." The summary does address the complaints:
The resulting adjustments include waiving royalties for public/non-profit TV broadcasting, and content distribution that is free to end-users including over-the-air commercial TV broadcasting and internet content distribution. In addition, the commercial content distribution structure has been adjusted to provide a simplified royalty rate structure with substantially reduced pricing. Other adjustments include a reduction in device royalty rates and the introduction of royalty caps for devices and content distributors.
HEVC Advance also announced an incentive program for existing and future HEVC/H.265 users that complete the HEVC Advance licensing process within a 12-month period. The program includes a substantial discount for prior sales by existing HEVC device and content distribution providers, as well as an ongoing discount during the initial five-year license agreement term. A summary of the updated royalty rate structure and incentive program is available on the HEVC Advance website.
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