Announcement

**Peter CINERAMAX** · 12-23-2015, 09:55 AM

CES is truly the most expensive show to attend but this year with flexible oled to explode in incresing sizes, uhd bd, and HDR this was not a CES to miss.

I registered for this session.

Top Three Topics:
The 2016 industry and content forecast.
High Dynamic Range: The 2016 Hollywood Playbook.
Virtual reality in 2016: What’s the business model?
Thursday, January 07

9-10 AM The 2016 Preview of Advanced Imaging
10:15-11:15 AM HDR: The 2016 Hollywood Playbook
11:30 AM-12:30 PM The Business of Virtual Reality

**Peter CINERAMAX** · 01-21-2016, 09:23 AM

The Advanced Imaging Society announced today that Marvel Studios' Executive Producer Victoria Alonso will receive the Society's 2016 Harold Lloyd Award for filmmaking at the Society's annual Creative Arts Award Show held on January 28th at Warner Bros. Studios.

Ms. Alonso, who also serves as the studio's Executive Vice President of Physical Production, was an Executive Producer on 2015's "Avengers: Age of Ultron," and "Ant-man," as well as Marvel's string of worldwide box office hits, including: "Guardians of the Galaxy," "Captain America: The Winter Soldier," "Thor: The Dark World" and "Iron Man 3."

"Victoria Alonso has inspired movie fans and her colleagues with a dedication to strong story telling and brilliant technical achievement," said Society Awards Chairman, Buzz Hays, of the True Image Company.

The Harold Lloyd Award is annually presented to a filmmaker, whose body of work and specific achievements in 3D filmmaking, have advanced the motion picture art form.

"Harold Lloyd helped create and advocated for the use of technical innovations to thrill movie audiences in more than 200 films here in Hollywood," said Suzanne Lloyd, Chairman of Harold Lloyd Entertainment. "As we celebrate the 100th anniversary of Harold first stepping in front of the camera, I know he would be thrilled that this award, bearing his name, be presented to an artist of Victoria Alonso's passion and achievement," added Lloyd.

Previous honorees of the Harold Lloyd Award have included French director, Jean Pierre-Jeunet, James Cameron ("Avatar"), Martin Scorsese ("Hugo"), Ang Lee ("Life of Pi") and Jeffrey Katzenberg (DreamWorks Animation).

"This is the first time the Lloyd Award is being presented to a woman and to one who works primarily as an Executive Producer," commented Society President, Jim Chabin. "We are a global organization of creative professionals from throughout the world, and this award exemplifies our brilliant and diverse family of creative leaders," he added.

The Society's Creative Arts Awards annually honor "extraordinary achievement" in the 3D and advanced imaging arts, including Virtual Reality, High Dynamic Range, Movies, Television and other entertainment media.

Alonso is currently executive producing Marvel's upcoming feature films, including Directors' Joe and Anthony Russo's "Captain America: Civil War," Scott Derrickson's "Doctor Strange" and James Gunn's "Guardians of the Galaxy 2." Prior to her work at Marvel, Ms. Alonso worked in visual effects production for films including Ridley Scott's "Kingdom of Heaven," Tim Burton's "Big Fish" and Andrew Adamson's "Shrek."

Harold Lloyd starred, directed and produced more than 200 movies throughout his life. Along with Charlie Chapman and Buster Keaton, Lloyd founded Hollywood's comedic genre. In 1923, Harold Lloyd sat for an interview with the Los Angeles Times. The conversation was reported in the Times' October 21st edition, before the advent of sound and "talkies." Harold spoke at length about his fascination with 3D: "if the characters could only be made to stand out as they do in stereopticon [3D] pictures, and still retain the action of motion pictures today, I think the ultimate would be reached by cinema." A passionate advocate for 3D, Harold formed Hollywood's first 3D Society in 1950 with actor friends Edgar Bergen and Sterling Holloway (voice of Disney's "Winnie the Pooh"). Harold served as its first President.

About The Advanced Imaging Society:The Advanced Imaging Society was formed in 2009 by our industry's creative stakeholders including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage and others to advance the creative arts and sciences of stereoscopic 3D. As new, cutting edge technologies, including virtual reality (VR), high dynamic range (HDR), high frame rate (HFR), and ultra hi-def (UHD) have come to the forefront, the Society "informs" the content pipeline of professionals on these emerging innovations, including professional seminars on Virtual Reality and High Dynamic Range with the USC-Entertainment Technology Center in Hollywood, the NAB in Shanghai and the NAB Show Las Vegas as well as CES Las Vegas.

With chapters in the U.S., China, Japan, Canada, the E.U., India and the U.K., the organization serves thousands of professional participants in over 20 countries active in improving the arts and technologies of advanced imaging. The organization hosts professional education seminars and awards throughout the world. For more information please visit: www.AdvancedImagingSociety.com.

I did attend the CES lecture from the advanced imaging society and confronted the panel as to why Projection is the stepchild of High end Displays when it comes to HDR, also heckled one executive which was saying that HDR is good enough for 1080p that 4k was not needed. I filmed this fun on a 4k video, just to realize the stupid microphone though set to on was not recording audio.

When I have time I will use the still frames for a slide explanation.