Sony Electronics (SEL) President and COO Michael Fasulo introduced Sony's upcoming 4K BRAVIA TVs at CES heavily emphasizing picture quality and look, bringing next-generation level visual experiences right into your living room. the BR X930D Series 4K HDR TV comes in 55 and 65-inch and the X940D has a 75-inch diagonal. In a technology demonstration Sony shows its edge lighting that competes with Full Array Direct LED lit backlight, over an 1000 local zones with redirection of power from dark zones to bright zones to allow for peak brightness of upto 4000 nits, and 'OLED like inky blacks'. According to the video introduction:
https://youtu.be/-kYY8puZHWQ
4K BRAVIA
Sony will pursue ever more realistic and immersive visuals, by merging its superb 4K picture clarity technologies together with HDR (High Dynamic Range), which has recently garnered significant attention as a new technology. HDR dramatically expands the range of visual expression possible, by realizing higher brightness, higher contrast and more vibrant colors. Starting this year, Sony will brand its BRAVIA TVs that are capable of taking full advantage of 4K HDR content with a new "4K HDR" logo, in order to clearly convey to consumers that – with these TVs – they are assured of next-generation, emotionally compelling visual experiences. Is this a Sony logo or that of the UHD Alliance?
The new X93D series of BRAVIA 4K LCD TVs is equipped with Sony's brand new Slim Backlight Drive™ technology that takes picture quality to new heights by delivering the best quality from 4K HDR content. With a unique backlight system structure, the X93D series realizes grid array backlighting, which was previously only achievable with full-array direct LED backlights. Slim Backlight Drive, combined with Sony's X-tended Dynamic Range™ PRO contrast-enhancing technology and wide color gamut TRILUMINOS™ Display technology, delivers brighter highlights, deeper blacks and more brilliant colors. This trifecta of technologies unlocks the full potential of 4K HDR content, all the while realizing an even slimmer TV design. When hung against a wall, X93D series BRAVIAs virtually disappear into it, leaving behind nothing but the picture itself. This series also delivers a new intuitive viewing experience, with Sony's seamless user interface and voice search functionality putting a whole world of content a mere click or query away.
At its booth, Sony will also be showing off one of its next-generation technologies, Backlight Master Drive. This technology boosts brightness and contrast even further in order to truly tap the full combined potential of 4K HDR. The Backlight Master Drive demonstration will feature a 85" prototype that achieves precision backlight boosting with ultra high density direct LED backlights. Paired with X-tended Dynamic Range PRO, Backlight Master Drive attains an unprecedented dynamic range, dramatically improving visual depth and realism. It recreates incredibly deep blacks and dazzling lights with an ultra peak brightness of 4,000 nits, generating images so convincing that they appear to be real, right before your very eyes.
Additionally, at its press conference, Sony unveiled ULTRA, a new app from Sony Pictures Home Entertainment to be launched this year in the US. With ULTRA, you can purchase and stream 4K HDR movies and TV shows – the best new and classic titles from the 4K digital library of Sony Pictures – directly on your Sony BRAVIA TV.
The new 4K consumer Handycam features a larger pixel size offering higher sensitivity to light. The new FDR-AX53 4K Handycam® camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a high-sensitivity image sensor with pixel size approximately 1.6 times greater than in the current 4K Handycam model*1. The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which suppresses blur during all shooting modes – from wide shots to close-ups – and enables crisp, high resolution image capture in 4K even when shooting from a distance. It is also fit with a new Fast Intelligent AF and a new microphone structure that records high stereo sound and faithfully captures the original audio. In every sense, from image clarity to audio quality, the FDR-AX53 is a sizable leap forward.
The new HDR-CX675 HD Handycam is equipped with Balanced Optical SteadyShot technology with an Intelligent Active mode that allows 5-axis image stabilization to engage even while you are running. Both the HDR-CX675 and the lighter, compact HDR-CX455 model come equipped with Fast Intelligent AF. The HDR-CX455 also boasts a 5.1 channel surround microphone which makes it easier than ever to capture high quality footage, with crisp picture and sound, anytime and anywhere.
https://youtu.be/-kYY8puZHWQ
4K BRAVIA
Sony will pursue ever more realistic and immersive visuals, by merging its superb 4K picture clarity technologies together with HDR (High Dynamic Range), which has recently garnered significant attention as a new technology. HDR dramatically expands the range of visual expression possible, by realizing higher brightness, higher contrast and more vibrant colors. Starting this year, Sony will brand its BRAVIA TVs that are capable of taking full advantage of 4K HDR content with a new "4K HDR" logo, in order to clearly convey to consumers that – with these TVs – they are assured of next-generation, emotionally compelling visual experiences. Is this a Sony logo or that of the UHD Alliance?
The new X93D series of BRAVIA 4K LCD TVs is equipped with Sony's brand new Slim Backlight Drive™ technology that takes picture quality to new heights by delivering the best quality from 4K HDR content. With a unique backlight system structure, the X93D series realizes grid array backlighting, which was previously only achievable with full-array direct LED backlights. Slim Backlight Drive, combined with Sony's X-tended Dynamic Range™ PRO contrast-enhancing technology and wide color gamut TRILUMINOS™ Display technology, delivers brighter highlights, deeper blacks and more brilliant colors. This trifecta of technologies unlocks the full potential of 4K HDR content, all the while realizing an even slimmer TV design. When hung against a wall, X93D series BRAVIAs virtually disappear into it, leaving behind nothing but the picture itself. This series also delivers a new intuitive viewing experience, with Sony's seamless user interface and voice search functionality putting a whole world of content a mere click or query away.
At its booth, Sony will also be showing off one of its next-generation technologies, Backlight Master Drive. This technology boosts brightness and contrast even further in order to truly tap the full combined potential of 4K HDR. The Backlight Master Drive demonstration will feature a 85" prototype that achieves precision backlight boosting with ultra high density direct LED backlights. Paired with X-tended Dynamic Range PRO, Backlight Master Drive attains an unprecedented dynamic range, dramatically improving visual depth and realism. It recreates incredibly deep blacks and dazzling lights with an ultra peak brightness of 4,000 nits, generating images so convincing that they appear to be real, right before your very eyes.
Additionally, at its press conference, Sony unveiled ULTRA, a new app from Sony Pictures Home Entertainment to be launched this year in the US. With ULTRA, you can purchase and stream 4K HDR movies and TV shows – the best new and classic titles from the 4K digital library of Sony Pictures – directly on your Sony BRAVIA TV.
The new 4K consumer Handycam features a larger pixel size offering higher sensitivity to light. The new FDR-AX53 4K Handycam® camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a high-sensitivity image sensor with pixel size approximately 1.6 times greater than in the current 4K Handycam model*1. The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which suppresses blur during all shooting modes – from wide shots to close-ups – and enables crisp, high resolution image capture in 4K even when shooting from a distance. It is also fit with a new Fast Intelligent AF and a new microphone structure that records high stereo sound and faithfully captures the original audio. In every sense, from image clarity to audio quality, the FDR-AX53 is a sizable leap forward.
The new HDR-CX675 HD Handycam is equipped with Balanced Optical SteadyShot technology with an Intelligent Active mode that allows 5-axis image stabilization to engage even while you are running. Both the HDR-CX675 and the lighter, compact HDR-CX455 model come equipped with Fast Intelligent AF. The HDR-CX455 also boasts a 5.1 channel surround microphone which makes it easier than ever to capture high quality footage, with crisp picture and sound, anytime and anywhere.
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