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J.J. Abrams' Bad Robot to Release 'Star Trek Beyond' for Cinerama-Like Barco Esc

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  • J.J. Abrams' Bad Robot to Release 'Star Trek Beyond' for Cinerama-Like Barco Esc

    "There are new ships and antagonists that are well suited to the expanded image," producer Ben Rosenblatt told THR.
    Moviegoers will get a panoramic view of the Enterprise this summer on Cinerama-like Barco Escape theatrical screens.

    J.J.Abrams' Bad Robot has closed a deal with digital cinema technology developer Barco whereby Bad Robot, Paramount and Skydance will release a special version of Star Trek Beyond for Barco Escape, a theatrical system aimed at immersing viewers in the experience with three screens stitched together across the front and side walls of a theater. The film, which opens July 22, will be a high-profile release for the young Escape format.

    "When you're on the bridge of the Enterprise, you might see additional coverage of the bridge," Bad Robot producer and head of visual effects and post Ben Rosenblatt told The Hollywood Reporter. "Or you might see the Enterprise coming across the screen — and maybe you'll see more and the attacking forces. There are new ships and antagonists that are well suited to the expanded image."

    For this version, Bad Robot will be remastering the film, with certain sections of the movie expanding to reach out across the panoramic tri-screen display — "at least 20 minutes, hopefully more," said Rosenblatt.

    Star Trek Beyond director Justin Lin and J.J. Abrams, who directed the first two films in the franchise reboot, will be leading the creative, which will be a cooperative effort between Bad Robot’s in-house VFX unit, Kelvin Optical; the film’s lead VFX house, Double Negative; and VFX house Atomic Fiction.

    READ MORE 'Star Trek' Celebrates Half-Century With Touring Art Exhibit
    Since the film was already shot when the deal was completed, the expansion of the imagery into the side wall screens will be, in some parts, fully CG extensions of the VFX shots. Rosenblatt said some shots will incorporate production footage that wasn’t used in the wide release version, while others would be a combination of production footage modified with VFX.

    "Justin Lin’s Star Trek Beyond is an epic adventure — truly larger than life,” said Abrams in a statement.  “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema."

    "In general, on the Bad Robot side, we're very interested in emerging technologies and new formats that offer innovation in the theatrical experience," said Rosenblatt. "We love seeing movies in a theatrical environment. When someone is trying something new that could help the theatrical experience, we want to support it. And Barco Escape is the latest example of something that could transform the way we think about going to the movies in a theater."

    Further demonstrating its interest in the format, Abrams, Rosenblatt or another Bad Robot exec will join the Escape advisory board. "We're talking with Barco about creating a short through Bad Robot to really use the capabilities of the format and show it off," Rosenblatt added, noting that it's also considering the format for additional feature releases.

    Barco expects to have roughly 50 Escape-equipped theater installations in time for the Star Trek Beyond release. Looking further out, it projects at least 100 by the end of the year, and 3,000 in next three to five years.



    Barco Escape's three-screen theater configuration (Photo: Adam Hendershott)

    Escape was introduced in 2014 with Twentieth Century Fox's The Maze Runner, which included the expanded tri-screen imagery in seven minutes of the film, at a handful of supported theaters. As part of a multi-year deal with Fox, that was followed by Maze Runner: The Scorch Trials, which incorporated 20 minutes in the Escape format.

    In 2015, Barco announced a development deal with Jerry Bruckheimer, who also sits on the Escape Advisory Board. And earlier this year, it was announced that Scott Waugh, the director behind Act of Valor and Need for Speed, would make a film shot entirely for Barco Escape. A late 2016 release is planned for that untitled movie.

    Barco will demonstrate Escape this week at theater-owners convention CinemaCon.

    CINEMACON
    https://twitter.com/CINERAMAX<br /><br />https://WALLSCREEN-SKYLOUNGES.COM

  • #2
    Competition CGV is also at Cinemacon this year, check it out:

    CJ CGV to make its CinemaCon debut
    Apr 10, 2016

    News
    CJ CGV is exhibiting at CinemaCon in Las Vegas for the first time under its corporate banner at booth 2003A.

    In addition to the latest advances and developments with 4DX–the multisensory cinema technology with motion and environmental effects–and ScreenX–a 270-degree, multi-projection system used within a theatre setting, CJ CGV will be demonstrating its newest addition to the immersive cinema universe: “4DX VR.” This new innovation marries virtual reality with the company’s proprietary 4-D technology. It is aligned with the company’s “Cultureplex” philosophy of an entertainment hub that offers multifold experiences beyond cinema.

    CJ CGV is also offering its suite of advanced cinema solutions–including CRM (Customer Relation Management), NOC (Network Operation Center), TMS (Theater Management System) and PhotoTicket products–to outside exhibitors for the first time.

    “This year is the perfect timing for us to join the world’s largest convention of the cinema industry, as CGV has always had plans to grow worldwide, with our big vision to be a leader in the global marketplace,” said Jung Seo, CEO of CJ CGV. “Our partners for premium theatre platforms, 4DX and ScreenX, are seeing tremendous ROI from offering these immersive experiences to their customers, and we look forward to continuing to pave the way forward, leading the paradigm shift in the future of cinema.”

    Since last year’s CinemaCon during which 4DX and ScreenX offerings were showcased, CGV has expanded around the world, in particular throughout Japan, China, Europe and the U.S. This included premiering the first full-length feature films to utilize the ScreenX format, and surpassing the milestone of 200-plus screens and 30,000 seats with 4DX installations, including the recent opening of the first 4DX screen in New York through a partnership with Regal.

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