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UHD Alliance expands ULTRA HD PREMIUM logo to 4K blu-ray players

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  • UHD Alliance expands ULTRA HD PREMIUM logo to 4K blu-ray players

    The UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today expanded the range of products that can bear the ULTRA HD PREMIUM logo with announcement of certification and logo licensing for Ultra HD Blu-ray Players. Both the Samsung and Panasonic player received the logo for offering 4K at a certain quality level.

    The ULTRA HD PREMIUM logo, which was unveiled at CES® 2016, helps consumers identify televisions, content, content services, and now, playback devices, capable of delivering a premium experience to an exploding Ultra HD market that is expected to grow eightfold by 2019.

    “As the Ultra HD ecosystem continues to grow, the UHDA will continue to expand the breadth of ULTRA HD PREMIUM certified products and services to provide consumers with a single, identifying mark to seek out so they can purchase with confidence,” said UHD Alliance President Hanno Basse. “The certification of Ultra HD Blu-ray players is a natural first expansion, because the Ultra HD Blu-ray format was built with premium performance in mind and a growing number of 4K Ultra HD Blu-ray Disc titles released by Hollywood also bear the ULTRA HD PREMIUM logo.”

    In follow up to the addition of Ultra HD Blu-ray players to ULTRA HD PREMIUM family, the UHDA is currently studying live broadcast of UHD content with an eye toward identifying key technical issues and developing a premium standard for live broadcast content.

    To ensure products bearing the ULTRA HD PREMIUM logo are certified and conform to the organization’s specifications, the UHDA has designated multiple, independent centers around the globe to conduct testing. The UHDA will provide certified testing centers with a specific testing protocol for ULTRA HD Blu-players. Companies throughout the ecosystem will work directly with these centers to have their products tested and certified.

    The UHDA’s ULTRA HD PREMIUM logo is reserved for products, content and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut among others. The specifications also make recommendations for immersive audio and other features. These advances in resolution, contrast, brightness, color and audio combine to deliver a premium Ultra HD experience in the home.

    With 30 televisions already certified with the ULTRA HD PREMIUM logo, and many more anticipated throughout the year, the addition of the certification for Ultra HD Blu-ray players provides consumers with an easy way to identify products that combine to replicate the richness of life’s sights and sounds and allow in-home viewers to more fully and accurately experience the content creator’s vision.


  • #2
    Panasonic has announced that its 4K Blu-ray player has been certified as Ultra HD Premium.

    Ultra HD Premium is a new standard that comes courtesy of the UHD Alliance, a consortium of Hollywood studios, TV manufacturers, broadcasters, and film producers.

    Members of the UHD Alliance include The Walt Disney Studios, 20th Century Fox, Warner Bros. Entertainment, and Netflix, as well as tech giants like Samsung and LG.

    It’s a logo that you’ll see stamped on TVs and Blu-Ray players with increasing frequency over the next few years.

    This means Panasonic now has two Ultra HD Premium certified products, the first being the company’s Viera DX902 television, and the second now being the Panasonic UB900 Ultra HD Blu-ray player.

    “The UB900 features a new 4K High-Precision Chroma Processor equipped with imaging technologies such as chroma processing and high-gradation processing that have been fostered and refined by the Panasonic Hollywood Laboratory Blu-ray R&D facility,” explains Panasonic.

    It continues: “By taking full advantage of the massive amount of Ultra HD Blu-ray data, the UB900 reproduces video images on a home TV that look exactly as their creators intended them to look.”

    The new UB900 Blu-ray player goes on sale in the UK this week. Customers who purchase the player will also get free copies of Mad Max: Fury Road and San Andreas.

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