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Ymagis launches EclairColor HDR mastering technology seeking share among Dolby

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  • Ymagis launches EclairColor HDR mastering technology seeking share among Dolby

    European specialist in digital technologies for the cinema industry, Ymagis Group, launches EclairColor HDR mastering technology seeking share among Dolby,IMAX and others that offer Cinema operators an improved image Brand.

    Today the sevice provider announced that it privately unveiled its new EclairColor mastering technology at the recent CineEurope convention held in Barcelona (Spain) 20-23 June 2016. This proprietary solution combines a new feature film mastering process with specific projection system technologies in cinemas. The culmination of extensive tests, the new technology was created by Eclair engineers during the first half of 2016.

    "EclairColor allows us to obtain better image contrast and greater color fidelity,” explained Jean Mizrahi, CEO and Chairman of Ymagis Group. “The result is striking and the image projection quality incomparable, as was clearly demonstrated during our screenings for a selection of international distributors, exhibitors and technical directors at CineEurope. The test screenings were carried out using a dual Sony Digital Cinema 4K projection system (SRX-R515DS) installed and adapted for this purpose by our Group’s engineers. Held at the Cinesa Diagonal Mar, the presentation consisted of the side-by-side comparison of film excerpts and trailers remastered using the EclairColor process."

    "As well as other higher image resolution technologies and High Frame Rate (HFR), EclairColor offers cinema exhibitors the opportunity to considerably enhance the quality of their screenings,” said Georges Garic, Deputy CEO of Ymagis Group. “Another significant advantage with EclairColor is that it has been developed around a range of digital cinema projectors already available on the market, meaning cinema exhibitors can begin using this new technology virtually immediately and at very attractive rates.”

    Of course Sony is the smaller DCi projector vendor, so if it requires Sony projectors,and more specificly the newer range of dual projectors, this would preclude a large number of theaters, or involve very costly upgrades, especially since Siny does not yet ofer high brightness RGB LASER projector for cinema's.

    On the other hand Ymagis Group states that it will be possible to equip all types of cinemas, regardless of screen size, to project films mastered using EclairColor technology. The equipment can be used to project EclairColor mastered content as well as standard content. The success of EclairColor will be dependent on two essential factors: the early adoption of the new technology by movie directors, directors of photography (DPs) and content distributors, and the sustainable development of a network of screens capable of screening EclairColor mastered content.

    So, I have asked Ymagis for clarification.

    A staggered launch going more public step by step: “In the coming weeks, we will be taking steps to launch EclairColor and allow directors, producers, distributors and cinema exhibitors to visually enhance the moviegoing experience,” explained Christophe Lacroix, Senior Vice President of Eclair. "We, of course, continue to actively support any initiatives related to the definition of the future standards such as HDR (High Dynamic Range). In addition, EclairColor technology will adhere to all future standards.”
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