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HiSense launches $10,000 4K LASERCast 100" front projection TV

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  • HiSense launches $10,000 4K LASERCast 100" front projection TV

    As mentioned during CES HiSense is now launching the second generation of its hybrid Phosphor Laser front projection TV. The first generation was released in 2014 and made for a 100" HD TV. This second generation is of course 4K.

    Hisense Group, China's largest TV manufacturer in terms of sales volume, global vice president Lin Lan made his promise in Paris at the occassion of the EURO 2016 Football Championship between Portugal and France this Sunday. Debuting what it refers to as the world's first 4K wide-angle laser cinema television. Hisense being a major sponsor of the event.

    "the ultimate goal of technologies is to recreate cost advantages." Making it possible for every family to afford a home cinema is the company's dream and strategy for Hisense to take a leading position among television makers. Once the dream is achieved, Hisense expects to become the undisputed leader in the world's color TV market.



    HiSense is emphasising the cost advantage it offers compared to regular 100" flatpanels, but of course this is true of any front projection set-up. The question is how well does it hold its ground to the expensive flatpanels. And other 4K (capable) front projection set-ups. I explicity speak of front-projection TV or set-up, as a special screen is to be included to make it a TV and not just a projector. Any anti-reflective and/or filtering capabilities of the screen will determine the TV's usability when ambient light is present.

    According to HiSense LED backlight LCD televisions now dominate the market, with their larger, decidedly more expensive screens. 100-inch 4K LCD televisions are typically priced at 600,000 yuan (approx. US$90,000) per unit. The laser television launched by Hisense, achieving what the world hasn't achieved with 217 patented technologies, outstanding optical engines, high-resolution lens and high-precision manufacturing processes, delivers lightness and color saturation achieving or surpassing those of LCD TVs. More shockingly, the Hisense television is priced at just over US$10,000 per unit, 1/10 the sales price of LCD TVs with same size screens. The 4K LCOS laser projector rolled out earlier by Japan-based Sony are priced at US$50,000 per unit.

    And of course $10,000 is well above the pricepoint that 'make it possible to have a large screen TV in every home'.

    So, is this a quiet launch of the 0.67" 4.15 million pixel DMD with XPR Technology pixel shifting and image processing? Or what imaging technology is Hisense using, no details were provided sofar. Hisense could not tell me what imaging technology was used. HiSense keeps stressing it is its own development, so not an Coretronics ODM.

  • #2
    The 4K Laser Cast now takes this concept to the next level, offering projections in 4K resolution with 3840 × 2160 pixels. The compact device is placed at a distance of merely 53 cm from the wall, from where it casts bright UHD images on a 100″ projection surface. Thanks to its high luminance and the advanced Fresnel screen, the projection system can even be used in brightly lit rooms, just like any conventional TV. It also boasts HDR support, a static contrast of 30,000:1, and a wide colour gamut (116% BT.709) for vivid high-contrast images with fine detail. This way, the 4K Laser Cast offers impressive
    large-format home entertainment or professional presentation space at a considerably lower price than current 100″ LCD TVs. At the same time, the new system is especially eyefriendly, since light is not emitted directly into the eye but reflected from the projection surface. Thus, viewers can enjoy even extended entertainment (or presentation) sessions without eyestrain. Full IFA announcement with picture.

    Comment


    • #3
      some nice images from the showfloor.

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      • #4
        Nice, the price is dropping. This gives the Sony some competition.

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        • #5
          I would rate this at the same level as the Optoma (based on Coretronic non-shifting pixels HD/WUXGA shown at ISE) TI XPR Technology 4K unit announced at Infocomm for a 2017 release. Of course that is without further info on the unit. I asked but was told the productspecialist at IFA could not answer my questions asto the imaging chips used (XPR DMD,  LCoS or?), lumens, the announcement does speak of a dynamic(I presume) on-off contrast of 30,000:1. And the screen is a classic fresnel screen, not a multi-layer coating that deflcts unwanted light, so that has me worried about a narrow viewingangle, it is a TV afterall.

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          • #6
            https://www.youtube.com/watch?v=L3mr9RHUmNc

            https://www.youtube.com/watch?v=Uo_9g3RRws4

            https://www.youtube.com/watch?v=htPCD37vkmg

            https://www.youtube.com/watch?v=pBme73Y-qrU

            Comment


            • #7
              The old HD version at CES:

              https://www.youtube.com/watch?v=JG99nxuEQvw

              Comment


              • #8
                Increased from under $10K to $13K. With the referenced Sony cutting its price in half, and Optoma's DLP alternative listing at 20K excluding screen. Judging by the delayed introduction dat this is indeed an XPR Technology projector.

                https://www.youtube.com/watch?v=LWJMYPBjdas
                https://www.youtube.com/watch?v=l0rgnsfgpVo
                https://www.youtube.com/watch?v=r_I8qU1j8Cw
                https://www.youtube.com/watch?v=Iiv3rOy-vv8

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