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  • AMC Primes more Dolby Cinema's

    AMC Theatres and Dolby are accelerating deployment of Dolby Cinema at AMC locations to 100 by the end of next year. Adding more theaters after the initially agreed upon 100. Agreed upon last year "AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018" and "up to 100 Dolby Cinema at AMC Prime locations by December 2024". AMC and Dolby now plan to complete installation of 100 announced locations, by year end, seven years ahead of schedule.

    AMC and Dolby are collaborating on expansion plans to increase the amount of Dolby Cinema at AMC locations beyond the initial 100.

    To date, 22 Dolby Cinema at AMC locations are open around the country, earning rave reviews from guests. Eight more locations are currently under construction and approximately 50 are expected to be open by the end of this year.

    Dolby Cinema combines the Dolby Vision with Dolby Atmo immersive audio and light shunning design.The laser projection system delivers high dynamic range with enhanced color technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie’s world. Dolby Atmos moves audio around the theatre, even overhead, with amazing richness and depth.

    “The popularity and success of Dolby Cinema at AMC led to its expansion at an accelerated rate, with 22 locations already open and a few dozen more planned for 2016,” said John McDonald, Executive Vice President, U.S. Operations, AMC. “It’s clear that our guests enjoy the premium audio, vibrant contrast and color, and the incredible comfort of the plush, power recliners at Dolby Cinema at AMC, and with this announcement, we’re thrilled that more guests than ever will have access to this incredible experience.”

    “Dolby Cinema has clearly become a preferred cinema experience of consumers, and we look forward to offering the best films to more AMC guests with the most spectacular image, immersive sound technologies and inspired design at Dolby Cinema at AMC,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Today’s announcement of the expedited expansion of Dolby Cinema at AMC theatres is a direct result of the incredibly enthusiastic responses we have received from consumers nationwide.”

    Since its launch in spring of 2015, more than one million Dolby Cinema at AMC moviegoers have experienced Hollywood movies from a variety of genres, including action, drama, science-fiction and fantasy. With support from all major Hollywood studios, 50 Dolby Cinema titles have been released or announced. Recent and upcoming titles this year include Warner Bros. Pictures’ Suicide Squad, Disney's Pete's Dragon, LAIKA and Focus Features’ Kubo and the Two Strings, Paramount Pictures’ Jack Reacher: Never Go Back, Marvel's Doctor Strange, Sony Pictures’ Billy Lynn’s Long Halftime Walk, Warner Bros. Pictures’ Fantastic Beasts and Where to Find Them, Disney's Moana, Disney's Beauty and the Beast, Marvel's Guardians of the Galaxy Vol. 2, Disney's Pirates of the Caribbean: Dead Men Tell No Tales, Warner Bros. Pictures’ Wonder Woman and Disney•Pixar's Cars 3.

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