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Traditionally a Telecoms network and premisses equipment manufacturer Ericsson has transformed itself into a data and media distribution service provider, having acquired video compression equipment pioneer Tandberg TV, followed by a large number of broadcast service businesses around the globe, including the UK's Red BeeMedia, and Technicolor's Dutch broadcast operations. At last year's show it announced the acquisition of French software based video compression firm Envivio, that had set ahead in the direction of compression in the cloud, offering broadcasters and content providers the service of compressing their video to MPEG AVC/HEVC streams for broadcast or online delivery. Ericsson is now rebranding itself as a TV as a Service provider.
Claiming its ‘TV as a Service’ vision brings unique perspectives for all customers, addresses new business models, deployment scenarios and creating service agility. The vendor will present ist software portfolio including next generation playout solutions, augmented reality enriched experiences and immersive sports technologies. To demonstrate Ericsson’s ability to help clients evolve their businesses through IP transformation, virtualization and cloud technologies, data-driven insights, immersive experiences and global services. Making Ultra HD a reality, simplifying the adoption of virtualization and cloud strategies and fulfilling the insatiable appetite of consumers for content on their terms.
Elisabetta Romano, Head of TV & Media Ericsson, comments: “Ericsson’s focus on continuous innovation is enabling our customers to provide consumers with the most cutting-edge seamless, personalized and immersive content experiences. At IBC 2016, Ericsson will introduce its vision for TV as a service and showcase its latest never-before-seen innovations, covering advertisement and analytics, virtual and augmented reality, an immersive sports showcase and the latest developments in video delivery.”
“As the entire media value chain undergoes enormous change, Ericsson’s transformative solutions and services will enable our customers to thrive in this new Internet age of TV,” concludes Romano.
Ericsson will show how its focus on analytics and data science is opening up a wealth of personalization opportunities; how its mobile-first capabilities and leadership in 5G is steering the consumer shift to 360 mobility. It will also demonstrate adoption of modular and micro service-based software architectures by creating dynamic platforms of software-defined applications for its customers to deploy and scale for any scenario.
A continuing theme is End-to-end UHD 4K and HDR Ericsson will be showing its ecosystem ready to deploy with live broadcast demos. Last year it showed an end-to-end contribution link with Intelsat. It pitted well established 1080P production enhanced by HDR against regular 4K without HDR. Promoting the established production infrastructure over the more complicated and data heavy 4K production and distribution. To broadcasters who are by definition bandwidth limited. Of course to date service providers take the opportunity of big numbers marketing and go with 4K instead, or stuck with 1080i HD.
Claiming its ‘TV as a Service’ vision brings unique perspectives for all customers, addresses new business models, deployment scenarios and creating service agility. The vendor will present ist software portfolio including next generation playout solutions, augmented reality enriched experiences and immersive sports technologies. To demonstrate Ericsson’s ability to help clients evolve their businesses through IP transformation, virtualization and cloud technologies, data-driven insights, immersive experiences and global services. Making Ultra HD a reality, simplifying the adoption of virtualization and cloud strategies and fulfilling the insatiable appetite of consumers for content on their terms.
Elisabetta Romano, Head of TV & Media Ericsson, comments: “Ericsson’s focus on continuous innovation is enabling our customers to provide consumers with the most cutting-edge seamless, personalized and immersive content experiences. At IBC 2016, Ericsson will introduce its vision for TV as a service and showcase its latest never-before-seen innovations, covering advertisement and analytics, virtual and augmented reality, an immersive sports showcase and the latest developments in video delivery.”
“As the entire media value chain undergoes enormous change, Ericsson’s transformative solutions and services will enable our customers to thrive in this new Internet age of TV,” concludes Romano.
Ericsson will show how its focus on analytics and data science is opening up a wealth of personalization opportunities; how its mobile-first capabilities and leadership in 5G is steering the consumer shift to 360 mobility. It will also demonstrate adoption of modular and micro service-based software architectures by creating dynamic platforms of software-defined applications for its customers to deploy and scale for any scenario.
A continuing theme is End-to-end UHD 4K and HDR Ericsson will be showing its ecosystem ready to deploy with live broadcast demos. Last year it showed an end-to-end contribution link with Intelsat. It pitted well established 1080P production enhanced by HDR against regular 4K without HDR. Promoting the established production infrastructure over the more complicated and data heavy 4K production and distribution. To broadcasters who are by definition bandwidth limited. Of course to date service providers take the opportunity of big numbers marketing and go with 4K instead, or stuck with 1080i HD.