Tweet
At CEDIA 2016 the Custom Installation Tradeshow in Dallas, LG Electronics finally launched its new 77-inch 4K Ultra HD Smart TV, the OLED77G6P. The TV carries a suggested price of $19,999. Following in line with Europe's reduced MSRP of €19,999.-, where in its homemarket of Korea the unit still lists for an equivalent to $38K.
It will be available for pre-sale through select retailers nationwide starting Saturday, with initial deliveries planned for next month. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG SIGNATURE CONCIERGE service, an exclusive one-on-one customer support and service program offering 24/7 VIP-level service providing one-on-one customer support, windowless technician arrival which pinpoints the arrival time to minimize the customer's wait time. Plus a $200 American Express gift card, and an LG G Pad Tablet.
"LG SIGNATURE represents the art of essence, the pinnacle of stylish design and innovation," said David VanderWaal, vice president of marketing, LG Electronics USA. "The new flagship 77-inch OLED TV further elevates this new category of television with a dramatic home entertainment experience that means consumers can stop watching and start seeing."
With an 10-bit panel and processing the OLED TV can do HDR, 'HDR Done Right' as LG says in a statement. "LG OLED TVs provide an unrivaled HDR experience with images that look more real, with more perceived depth and crisper, more vibrant colors. By starting from perfect black – which only OLED can achieve – LG OLED TVs are able to produce the required light ranges for HDR at a lower peak brightness, resulting in an exceptional, comfortable HDR viewing experience".
In addition to including open-format HDR10, every 2016 LG OLED TV features Dolby Vision technology for an enhanced HDR experience. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10's one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV's capabilities. Already the preferred format for filmmakers and content providers, Dolby Vision is supported by all seven major movie studios and many streaming partners.
The primary difference between Dolby Vision and HDR 10 is that Dolby uses the PQ curve but at 12 bit instead of 10 bits. And uses dynamic metadata, allowing for adjusting the HDR to the capabilities of the display, instead of assuming a standard reference average and most of all peak brightness. This is also offered by the Technicolor Advance HDR system, that at IBC was also demonstrated at 65" LG G6 OLED TVs. Technicolor even added the option to adjust HDR curve brightness to match the brightness to the OLED, that lies below the 1000 nits generally used for grading content. HLG was demonstrated by LG, BBC and SES at IFA and IBC, using the 65" G6. Cisco also showed HLG and the Technicolor Advanced HDR system on the LG. It will also support Dolby Vision in its compression equipment, but implementation was not fully done in time for IBC. So LG can support basically all fixed metadata and dynamic metadata HDR delivery systems, but only markets Dolby Vision and HDR 10 at the moment. "LG OLED and SUPER UHD TVs are the first TVs to be compatible with both core HDR formats".
In addition, the entire 2016 LG OLED lineup carries the "Ultra HD Premium" certification. which identifies products that can deliver the high standards for performance and immersive experience as set by the UHD Alliance.
LG's webOS 3.0 smart TV platform makes it even simpler and more fun than ever for users to find and enjoy the content they want to watch, including a growing library of 4K and HDR programming.
It will be available for pre-sale through select retailers nationwide starting Saturday, with initial deliveries planned for next month. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG SIGNATURE CONCIERGE service, an exclusive one-on-one customer support and service program offering 24/7 VIP-level service providing one-on-one customer support, windowless technician arrival which pinpoints the arrival time to minimize the customer's wait time. Plus a $200 American Express gift card, and an LG G Pad Tablet.
"LG SIGNATURE represents the art of essence, the pinnacle of stylish design and innovation," said David VanderWaal, vice president of marketing, LG Electronics USA. "The new flagship 77-inch OLED TV further elevates this new category of television with a dramatic home entertainment experience that means consumers can stop watching and start seeing."
With an 10-bit panel and processing the OLED TV can do HDR, 'HDR Done Right' as LG says in a statement. "LG OLED TVs provide an unrivaled HDR experience with images that look more real, with more perceived depth and crisper, more vibrant colors. By starting from perfect black – which only OLED can achieve – LG OLED TVs are able to produce the required light ranges for HDR at a lower peak brightness, resulting in an exceptional, comfortable HDR viewing experience".
In addition to including open-format HDR10, every 2016 LG OLED TV features Dolby Vision technology for an enhanced HDR experience. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10's one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV's capabilities. Already the preferred format for filmmakers and content providers, Dolby Vision is supported by all seven major movie studios and many streaming partners.
The primary difference between Dolby Vision and HDR 10 is that Dolby uses the PQ curve but at 12 bit instead of 10 bits. And uses dynamic metadata, allowing for adjusting the HDR to the capabilities of the display, instead of assuming a standard reference average and most of all peak brightness. This is also offered by the Technicolor Advance HDR system, that at IBC was also demonstrated at 65" LG G6 OLED TVs. Technicolor even added the option to adjust HDR curve brightness to match the brightness to the OLED, that lies below the 1000 nits generally used for grading content. HLG was demonstrated by LG, BBC and SES at IFA and IBC, using the 65" G6. Cisco also showed HLG and the Technicolor Advanced HDR system on the LG. It will also support Dolby Vision in its compression equipment, but implementation was not fully done in time for IBC. So LG can support basically all fixed metadata and dynamic metadata HDR delivery systems, but only markets Dolby Vision and HDR 10 at the moment. "LG OLED and SUPER UHD TVs are the first TVs to be compatible with both core HDR formats".
In addition, the entire 2016 LG OLED lineup carries the "Ultra HD Premium" certification. which identifies products that can deliver the high standards for performance and immersive experience as set by the UHD Alliance.
LG's webOS 3.0 smart TV platform makes it even simpler and more fun than ever for users to find and enjoy the content they want to watch, including a growing library of 4K and HDR programming.
Comment