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TCL launches premium sub brand XESS

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  • TCL launches premium sub brand XESS

    The XESS brand's X1 and X2 TVs represent a perfect combination of high quality as Chairman Li pursues, TCL claims. The two television products incorporate the very best in terms of luminescent material - the Yuecai quantum dot display technology which delivers superior performance in terms of color gamut, pure color display and accurate color presentation. The patented picture quality processing engine dramatically enhances image quality on many levels. Notably, the X1 incorporates the partition backlight technology with the highest number of light-emitting cells in the industry, and features the industry-leading OD 8mm display solution.

    The two products demonstrate the pursuit of excellence in design. The X1 went through more than 20 trial production verifications lasting more than 2,500 hours during which each assembly as well as the individual components within each assembly were tested and validated. The X2 features a simple and stylish appearance that is the result of the effort of 40 top designers from six countries. XESS television sets are representative of several of the firm's most advanced products manufactured under TCL's "Intelligence + Internet" strategy. Both models come equipped with the Home Intelligent Control Center which includes three usage options: Magic Cinema, the Home mode and the Intelligent Control mode.

    The S1, TCL Communication's big pad product within the XESS family, targets "sandwich families", couples that are "sandwiched" between their children and their parents, and provides tailor-made Children Education, Food and Office modes to meet the needs the different generations within the family unit. In addition, the model supports gesture and voice control, as well as the management of several programs by having multiple windows open at the same time while being able to hop between the windows with a joystick, enabling users to run multiple tasks concurrently and efficiently.

    The brand's line up also includes mobile phones and a fridge.
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