LG introduces ATSC 3.0 chip for 4K mobile broadcast reception

[DCI forum]

No Need Of Setup Box
LG Electronics Develops Chip to Receive UHD TV Content First in the World
LG Electronics’ TV reception chip that allows streaming the next-generation ultra high-definition (UHD) content first in the world.

SEOUL, KOREA
11 April 2016 - 10:15am
Cho Jin-young
LG Electronics has developed the world’s first TV reception chip (model name: LG3307) that allows streaming the next-generation ultra high-definition (UHD) content.

LG is a leading player in ROUTE, or real-time object delivery over unidirectional transport, and the technology is also considered a key to the advanced television system committee 3.0, or ATSC 3.0, the next-generation broadcasting standards. Also, the company is now one step ahead of other companies in the next-generation broadcasting commercialization technology as it has developed the reception chip for the first time in the world, said LG Electronics on Apr. 10.



Viewers can enjoy UHD content without a separate set-top box with the ground wave network when they have TVs equipped with the new chip. This chip is currently compatible with quadrature amplitude modulation (QAM), international cable broadcasting standards for television, as well as domestic terrestrial television broadcasting standards.

When the ATSC 3.0 is commercialized, the LG chip will allow viewers to use more diverse services such as emergency alert system (EAS) and TV program schedule even though their TVs are not connected to the Internet.

The chip is also ahead of others in mobile broadcasting technology. Since it has high reception rate, it will enable viewers to watch UHD mobile content without disconnection even in trains running at 250 km/h.

[DCI forum]

LG Electronics announced on April 10 that it has developed the world’s first TV reception chip (model name LG3307) which enables streaming ultra HD contents without a separate set-top box.

The breakthrough comes as LG is playing a leading role in ROUTE (Real⁃Time Object Delivery over Unidirectional Transport), the key to ATSC 3.0, the next-generation digital terrestrial broadcasting standard developed by the Advanced Television Systems Committee (ATSC). Therefore, LG’s successful development of the world’s first UHD TV reception chip has taken LG a step closer to the commercialization of the next-generation digital UHD terrestrial broadcasting, according to the South Korean tech giant.

People can watch UHD programs broadcast over terrestrial TV channels without installing a set-top box as long as their TVs are equipped with the chip. The chip supports South Korea’s terrestrial TV standards, as well as QAM (Quadrature Amplitude Modulation), a globally accepted, digital transmission standard widely used in cable TV.

When terrestrial UHD TV commercial services using ATSC 3.0 become available, the LG chip will allow viewers to use a variety of new services (e.g. the Emergency Alert System (EAS)) even if their TVs are not connected to the Internet.

[DCI forum]

LG Electronics said Sunday it has developed the world’s first TV reception chip that allows streaming ultrahigh-definition content without a separate set-top box.

The breakthrough comes as global broadcasters are bracing for the next-generation digital-based UHD terrestrial broadcasting that offers diverse additional services as well as boasting better picture quality. 

The Korean government plans to start the broadcasting from February next year.



The world’s first UHD TV chip by LG Electronics

LG is a leading player in ROUTE, or real-time object delivery over unidirectional transport, that improves efficiency in the use of frequencies and allows broadcasters to offer more diverse services along with their programming.

The technology is also considered a key to the advanced television system committee 3.0, the next-generation broadcasting standards that are likely to be adopted by Korea and the U.S.

When the ATSC 3.0 is commercialized, the LG chip will allow viewers to use new services such as emergency alert system and TV program schedule even though their TVs are not connected to the Internet.

The chip is also expected to help enhance high-resolution mobile broadcasting, the company said.

LG plans to debut its TVs equipped with the new chip during the National Association Broadcasters Show in Las Vegas from April 16-21.

By Lee Ji-yoon (jylee@heraldcorp.com)