IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe
IMAX Corporation (NYSE:IMAX) today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR™ centre in Europe at its Printworks multiplex location in Manchester, England. The centre, which the parties are planning to open by the end of 2016, will deliver guests immersive, multi-dimensional VR experiences, including entertainment content and games.
Source: IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe
IMAX Corporation (NYSE:IMAX) today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR™ centre in Europe at its Printworks multiplex location in Manchester, England. The centre, which the parties are planning to open by the end of 2016, will deliver guests immersive, multi-dimensional VR experiences, including entertainment content and games.
Source: IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe