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Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences
Digital cinema leader Barco and Vision Media Management (VMM), the movie industry’s leading marketing and fulfillment services provider, have formed a strategic alliance to offer studios and exhibitors a single-source solution for in-theater media marketing. The companies will jointly offer innovative digital products for cinema lobbies designed to enhance the moviegoing experience while driving customer engagement and loyalty.
Source: Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences
Digital cinema leader Barco and Vision Media Management (VMM), the movie industry’s leading marketing and fulfillment services provider, have formed a strategic alliance to offer studios and exhibitors a single-source solution for in-theater media marketing. The companies will jointly offer innovative digital products for cinema lobbies designed to enhance the moviegoing experience while driving customer engagement and loyalty.
Source: Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences