Samsung new Cinema LCD Screen !

[w.mayer]

Not a surprise for me that Samsung steps into Cinema Displays with LED Video Walls.

As soon as the price of the technique gets cheaper this can replace the Projectors in future.

It will be interesting to see if they offers 3D as well and how they do it.
Polarizer or Shutter.
https://news.samsung.com/global/samsung-electronics-premieres-the-theater-of-the-future-with-new-cinema-screen-technology

If the pixel pitch gets very small this can be even replace home cinema screens.
So far I know the smallest is at the moment 0,9mm from Leyard that have this technique since long time at the market.
But there price it too high for Cinemas and Home Cinemas.
And you still need 7 Meter in wide with the 0,9mm Version for 4K and price of this version will be extremely high.
With Pixel Pitch 0,6mm is only 4.7 meter so when this will hit it is possible but very likely even more expensive.

The Samsung System they will show at CinemaCon 2017 this week will have Pixel Pitch in the 2.4mm range so may they can do it cheaper.

[donaldk]

There are others with 0.9mm or smaller pitch, basically all the big LED display vendors have those displays. At ISE there was this 1.2mm screen in a corner in hall 14. So, I asked about smaller pitch. And at the bottom there was an asterix saying on optional 0.6 mm. The smallest pitch I have seen offered. Tech rep. could/would not provide price indication, beyond very expensive. Of course 0.6 is double the pixels per m2 compared to 0.9. Same doubling going from 1,2 to 0.9, 1.5 to 1.2.

He showed his list of TV Studio clients, some big German names included.

TDC Polska offers indoor LED displays from 0.6mm pitch; "Screens used inside buildings have a pixel size of 0.6 - 10mm".

SiliconCore claims it will be able to reach 0.5mm in 2018.

[donaldk]

Samsung Electronics Premieres the Theater of the Future with New Cinema Screen Technology
USA on March 27, 2017

Samsung Electronics will unveil its latest visual display blockbuster, the new Samsung Cinema Screen. As the world’s first High Dynamic Range LED theater display, the cinema screen delivers unprecedented picture quality and brings movies and other on-screen contents to life with higher vibrancy and accuracy.



Samsung will formally debut the cinema LED screen at a series of preview demonstrations during March 27-30, 2017 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino. The premiere will coincide with the neighboring CinemaCon 2017 conference, the largest and most important gathering for the worldwide motion picture theater industry with attendees from more than 80 countries.



The 34 foot Samsung Cinema Screen easily accommodates modern theater dimensions. In addition to delivering LED picture quality at 4K (4,096 x 2,160) resolution, the screen also exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema. As a result, the new Samsung screen’s performance surpasses traditional projection-based technologies’ visual capabilities for a realistic presentation and is guaranteed to impress even the most entertainment-savvy guests.

“As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, Vice President of Samsung Electronics America. “Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.”



The Cinema Screen’s direct-lit LED technology truly delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at a peak brightness level nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference. This futuristic exhibition also offers a highly accurate and superior color presentation that will capture the viewer’s eye. Complementary ultra-contrast and low tone grayscale settings enable the screen to showcase both brightest colors and the deepest blacks at a nearly infinity:1 contrast ratio.

The innovation present in Cinema Screen will be matched with an innovative audio solution powered by Harman Professional Solutions’ Cinema Group (a recently completed acquisition) and Samsung’s Audio Lab. Details will be forthcoming about this combined evolution in cinema “Sight & Sound.”

“Harman is excited to continue its collaboration with the Samsung Cinema Screen team and the Samsung Audio Lab. With our expertise in cinema sound systems, we look forward to helping to extend Samsung’s leadership in Visual Display solutions into the theater,” said Brian Divine, Vice President of Tour and Cinema Solutions Group.

As the demands for movie theater space evolve, the Samsung Cinema Screen offers the versatility to satisfy various audience needs. The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodates users who wish to utilize their theaters for corporate events, concert and sports event viewing, and gaming competitions.



“The launch of our cinema LED display is merely the latest step toward our vision for a complete end-to-end theater experience powered by digital signage,” said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics. “Through modern technologies ranging from touch-screen self-ticketing kiosks to digital concession menu boards and interactive movie posters, Samsung already is helping theaters improve customer engagement and boost operational efficiency. We look forward to continuing to serve as a total solutions provider for the theater industry and finding new and exciting ways to improve the customer experience.”

The Samsung Cinema Screen is currently undergoing the DCI certification process and recently completed compliance test at Keio University in Tokyo.
To learn more about CinemaCon 2017, visit cinemacon.com.

[donaldk]

As I suspected this is Samsungs default pitch, of only 2.5mm. Bog down standard for its signage market, coarse for the high-end video market, as discussed above. Unless Samsung is offering more than the quoted 4K 4096 pixels on that 10 meter display. From memory Samsung's finest pitch on offer is 1.5mm.

From the post ISE Samsung Commercial Display brochure:

Specifications | LED-Fine Pixel Pitch
SERIES IF015H IF020H IF025H
Pixel Pitch 1.5 mm 2.0 mm 2.5 mm
Pixel Density 444,444 m2 / 41,290 ft2 250,000 m2 / 23,225 ft2 160,000 m2 / 14,864 ft2