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Satellite operator SES and LG are demonstrating 4K High Framerate broadcast and display at iD17. Ses's 10th annual Industry Days conference, opened today. The conference will host more than 25 demonstrations, one the key ones being the satellite distribution of 4K content at upto 120 frames per second, being displayed on LG Electronics (LG) OLED TV's.
This year the Industry Days event is rebranded into "iD17" and runs through today and tomorrow, 16 and 17 May at Luxembourg Congress. The focus of the conference is "Innovating Video Delivery".
The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG's OLED TV, using prototype HFR software. This demonstration will offer visitors the opportunity to experience the highly-improved picture quality of next generation 4K HFR broadcast content.
HFR is a new broadcast technology that enhances the quality of 4K Ultra HD delivery by increasing frames per second (FPS) up to 120, the maximum for broadcast content, compared to most current technology which typically supports 50 FPS content or less. The enhanced FPS rate is particularly beneficial for fast action such as sports with lifelike, highly fluid images, while eliminating motion-related picture degradation found on conventional TVs such as motion blur and judder.
In addition to display manufacturers, such as LG, global broadcasters and content providers are also preparing for the launch of the second phase of Ultra HD using the DVB UHD-1 Phase 2 specification, which features 4K HFR technology. The UHD-1 Phase 2 standard includes other cutting-edge technologies such as High Dynamic Range (HDR) and Next-generation Audio (NGA).
"We are very excited to demonstrate just how effective LG's OLED TV is as a platform for 4K HFR and other high grade content," said Sam Kim, senior vice president and head of TV product planning at the LG Home Entertainment Company. "LG is committed to offering consumers around the world the latest in TV technologies and High Frame Rate on OLED TVs must be seen to be believed. Watching 4K HFR content on an OLED TV as it's being transmitted in real time by ASTRA's satellite is a great example of pushing the limits of current TV technologies".
"SES has been steadily pushing forward the development of Ultra HD, and the Industry Days event has always been an excellent platform to showcase new TV technology," said Thomas Wrede, Vice President New Technology & Standards at SES. "High Frame Rate will be an important step towards further enhancing the quality of Ultra HD satellite transmissions, in particular for sports and reality TV events. Our continued partnership with LG Electronics is important in setting the broadcast standards of tomorrow and pioneering future TV technologies, and we are very pleased to work with LG Electronics on such an important milestone".
290 delegates from the entire video value chain between satellite and end-consumer - broadcasters, manufacturers, software developers and other suppliers - come togother to exchange ideas and views about innovative technologies and developments in satellite transmission and reception. Delegates will have the opportunity to enjoy more than 25 demonstrations, ranging from Ultra HD and Virtual Reality to new antennas and SAT>IP technologies.
"Celebrating the tenth edition of the Industry Days makes the event quite special and we are very excited to reach this landmark," said Thomas Wrede, Vice President New Technology & Standards at SES. "For ten years in a row, SES has gathered representatives of the entire ecosystem to push new TV technologies forward. This certainly reaffirms SES's position as a leader in the video market and highlights our commitment to innovative technologies that can deliver the best viewing experience to the end consumer".