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The iconic playground of outdoor display design for decades New York City's Times Square will see its highest resolution LED display ever unveiled tomorrow, Wednesday, August 23, at 7PM Eastern. Manufacturer Sansi North America Displays says the 'S|Video' display canvas, that wraps around 20 Times Square "is one of the largest continuous exterior displays in the world. Additionally, it will become the largest LED screen in the world built with exterior 8 mm pixel pitch technology".
The display is controlled by 8K Ultra-HD processing, but offers slighty lower number of pixels, 26,676,000. Presenting more than 17,000 square feet of LED display technology. The project also includes a hotel blade sign, which extends approximately 100 feet high and consists of 1,968,000 pixels, bringing the project's total pixel count to 26,676,000 pixels.
All signal processing from the media servers to the display is frame-accurate, allowing for a flicker-free, stunning-quality viewing experience.
"We are excited to unveil this groundbreaking digital display," said Dennis Hickey, president of SNA Displays. "We've been anticipating this moment since we won the project, and we can't wait for the world to see it."
"It was an honor and a challenge to work on such a historic project," said Carl Hubben, director of project management at SNA Displays, "and we are all excited to unveil the finished result. Designing, fabricating, and installing the highest-definition LED display in Times Square had unique challenges because our tolerances were reduced an additional 25 percent from similar displays. Every decision we made throughout the process was that much more precise."
20 Times Square was developed by Winthrop Realty Trust, Maefield Development and other partners. An 39-story, 350,000-square-foot project, it is home to a 452-key Marriott EDITION hotel.
The display is controlled by 8K Ultra-HD processing, but offers slighty lower number of pixels, 26,676,000. Presenting more than 17,000 square feet of LED display technology. The project also includes a hotel blade sign, which extends approximately 100 feet high and consists of 1,968,000 pixels, bringing the project's total pixel count to 26,676,000 pixels.
All signal processing from the media servers to the display is frame-accurate, allowing for a flicker-free, stunning-quality viewing experience.
"We are excited to unveil this groundbreaking digital display," said Dennis Hickey, president of SNA Displays. "We've been anticipating this moment since we won the project, and we can't wait for the world to see it."
"It was an honor and a challenge to work on such a historic project," said Carl Hubben, director of project management at SNA Displays, "and we are all excited to unveil the finished result. Designing, fabricating, and installing the highest-definition LED display in Times Square had unique challenges because our tolerances were reduced an additional 25 percent from similar displays. Every decision we made throughout the process was that much more precise."
20 Times Square was developed by Winthrop Realty Trust, Maefield Development and other partners. An 39-story, 350,000-square-foot project, it is home to a 452-key Marriott EDITION hotel.