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Panasonic and 20th Century Fox, are joining Samsung, the creator of the HDR 10+ dynamic metadata HDR standard, in setting up a licensing and logo program for hard and software vendors looking for a seal of approval that their TVs and other products are compatible with metadata describing the Dynamic Range and color space characteristics of each scene, instead of the static data per programme that accompany the video in the HDR10 standard. This way it compete's with Dolby Vision and Advanced HDR marketed by Technicolor, with technology from Technicolor and Philips.
The companies say they 'will form a licensing entity that will begin licensing the HDR10+ platform in January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee", with further details to be provided at CES in January of 2018.
Both Samsung and Panasonic will demonstrate their HDR10+ TVs and technology at IFA in Berlin next week.
Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics is “confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home".
“By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format”, said Yuki Kusumi, Executive Officer at Panasonic.
Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab, explains: “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality". Expanding as to why he joins the metadata licensing scheme: "Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater”.
HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprecedented picture quality on all displays with brightness, color, and contrast automatically optimized for each scene. In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedented picture quality. This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers.
The companies say they 'will form a licensing entity that will begin licensing the HDR10+ platform in January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee", with further details to be provided at CES in January of 2018.
Both Samsung and Panasonic will demonstrate their HDR10+ TVs and technology at IFA in Berlin next week.
Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics is “confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home".
“By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format”, said Yuki Kusumi, Executive Officer at Panasonic.
Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab, explains: “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality". Expanding as to why he joins the metadata licensing scheme: "Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater”.
HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprecedented picture quality on all displays with brightness, color, and contrast automatically optimized for each scene. In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedented picture quality. This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers.
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