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IFA 2017: Bang & Olufsen to finally launch its OLED TV

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  • IFA 2017: Bang & Olufsen to finally launch its OLED TV

    Following an alliance with LG early last year the resulting Bang & Olufsen 'Top-Class OLED TV' is here, as prevously announced, and to be unveiled at IFA in Berlin September 1-6.

    LG Electronics and Bang & Olufsen unveiled the BeoVision Eclipse TV, the result of their first collaborative effort in the home entertainment space. The companies said in a prepared statement that the 'new BeoVision Eclipse TV, which will push the boundary of the premium TV experience, signifies the essence of the relationship between LG and Bang & Olufsen, first announced last year'.

    The work between LG and Bang & Olufsen on the BeoVision Eclipse TV began in 2016. Two teams of engineers and designers worked across the nearly 5,000 miles and seven time zones separating Struer, Denmark, and Seoul, South Korea, to develop the first OLED TV to carry the coveted Bang & Olufsen name. With B&O bringing its Danish Design and audio skills to the end-result, LG the OLED image technology.

    "The collaboration with LG Electronics marks the beginning of Bang & Olufsen's strategy of expanding its technological capabilities and scale through partnerships. This allows Bang & Olufsen to focus on core capabilities within acoustics, design and craftsmanship, while further optimizing the company's supply chain, development, production and service to improve the long-term profitability of the company", according to the vendors.

    "Consumers all over the world will immediately recognize LG's unrivaled OLED and video processing technology inside this beautiful television crafted by Bang & Olufsen, a company with a strong heritage in design and sound," said Sang-woo Lee, vice president of Home Entertainment business strategy at LG Electronics. Adding; "We are looking forward to further developing this relationship going forward".

    "Bang & Olufsen and LG share a long tradition of innovation and craftsmanship," said Stefan K. Persson, executive vice president, Bang & Olufsen. "The strategic partnership between the two companies demonstrates the mutual desire to continuously push the boundaries when it comes to merging world-class design and cutting-edge technology. The result of this collaboration, the BeoVision Eclipse, is a true example of that."

    About LG Electronics, Inc.
    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

    About Bang & Olufsen
    Bang & Olufsen has more than 90 years of experience in developing and manufacturing a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen's product lines are sold through 600 Bang & Olufsen retail stores all over the world and the B&O Play products are sold through more than 7,000 resellers (TPR's) around the world. Bang & Olufsen delivers a world class acoustic experience, is a leader in design and second to none when it comes to craftsmanship.

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