Tweet
Samsung is fitting Arena Sihlcity Cinema in Zürich, Switserland. Owner Edi Stöckli says "We will remove the complete interior and realise a new seating concept and that way offer the audience the ultimate cinema experience".
With the higher brightness and the absence of projection right, and the associated free line of sight requirement the Direct View LED Displays allow for a new roomdesign.
Samsung claims it delivers a 'True Black' completely dark theater room due to lack of reflections. The integrated wall to wall display basically offers a black wall. It also offers cinemascope without grey bars.
The German language announcement speaks of 'Screens', so it might not remain at a single theater room in Zürich's Arena Cinema. Daniel Périsset, Head of Samsung Business, Samsung Electronics Schweiz, also refers to future deployments: "With the new Cinemea LED Screen we managed to advance technology. We look forward to implement the screens in further cinema rooms in the next year".
With the higher brightness and the absence of projection right, and the associated free line of sight requirement the Direct View LED Displays allow for a new roomdesign.
Samsung claims it delivers a 'True Black' completely dark theater room due to lack of reflections. The integrated wall to wall display basically offers a black wall. It also offers cinemascope without grey bars.
The German language announcement speaks of 'Screens', so it might not remain at a single theater room in Zürich's Arena Cinema. Daniel Périsset, Head of Samsung Business, Samsung Electronics Schweiz, also refers to future deployments: "With the new Cinemea LED Screen we managed to advance technology. We look forward to implement the screens in further cinema rooms in the next year".