THX and China Film to roll out 400 screens with joint cinema experience

[DCI forum]

THX and China Film subsidiary CGS Announce a Strategic Technology and Distribution Partnership to roll out 400 screens worldwide in the next three years based on the jointly developed next generation cinema experiences.


       
Min-Liang Tan, CEO of THX (left), and Mr. Lin Minjie, Chairman of CGS, announced a strategic technology and distribution partnership to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out a target of 400 screens worldwide featuring jointly developed next generation cinema experience. THX Logo Min-Liang Tan, CEO of THX (left), and Mr. Lin Minjie, Chairman of CGS, announced a strategic technology and distribution partnership to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out

THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announces it has entered into a strategic partnership with China Film Giant Screen (Beijing) Co., Ltd. ("CGS"), a subsidiary of China Film Group, for both technology and business collaborations.

The strategic partnership between THX and CGS is expected to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out a target of 400 screens worldwide featuring jointly developed next generation cinema experience. THX and CGS are also committed to developing new offerings for exhibitors which will be announced at Q2 2018. The partnership will also enable THX and CGS to produce co-marketing and publicity events that will drive box office sales for studio and exhibitor partners.

On December 7, 2017, THX and CGS also announced the grand opening of Zhuhai Haiyun China Film Cinema, China's first all-THX certified multiplex, together with two CGS's auditorium. This milestone reinforced THX's close ties with CGS and strengthened its presence in the cinema industry.

Min-Liang Tan, CEO of THX, commented: "We are delighted to establish this strategic partnership with CGS to bring the very best cinema experience to viewers in both China and the US, the two largest cinema markets in the world. THX and CGS are respective technology leaders in cinema, and we are confident that the partnership will help bring superior audio and visual entertainment experiences to audiences."

Mr. Lin Minjie, Chairman of CGS added: "We share the same vision with THX to provide the best viewing experience to customers. The collaboration between CGS and THX enables both companies to promote their respective technological edges at the theaters. We believe that our partnership with THX will further elevate the status of the China cinema technology in the international arena while bringing the best in class cinema technologies to the world."

[DCI forum]

THX Together with China Film Investment Company Announce Grand Opening of China's First All THX Certified Cinema





THX Ltd., certifier of world-class cinemas and consumer electronics, today announced the grand opening of Zhuhai Haiyun China Film Cinema, China's first all-THX certified multiplex. This milestone reinforces THX's close ties to the cinema industry and supports its efforts to expand its business globally.

China has grown into one of the largest and most influential film markets around the world, second only to North America. "As the film industry in China continues to grow, so does our responsibility to provide audiences with the very best cinema experience around the world," said Min-Liang Tan, CEO of THX.  "We look forward to continuing our efforts to deliver the highest quality and most immersive cinematic experience to audiences in China and beyond."

In a THX Certified Cinema, audiences will enjoy uncompromised audio and video quality in an auditorium environment that fully complements the cinematic experience. THX worked closely with exhibitor to meet THX Certified Cinema specifications for all 10 screens at the site, focusing on auditorium architecture, acoustics, audio and video equipment calibration and speaker configuration. Re-certification will take place on a yearly basis by a THX Certificated Technician to ensure the cinema meets THX certification requirements year after year.

THX has long been recognized as a company that sets the industry benchmark for delivering the finest quality cinematic experience true to the original filmmaker's intent. THX defines standards and specifications for cinema acoustics, sound system design and image quality – ensuring that audiences are fully immersed in the thrill of the onscreen action. To date, THX has certified over 5,000 cinema screens and studios worldwide, setting the industry benchmark for delivering the finest quality cinematic experience that are faithful to the filmmaker's original intent.