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ISE draws in 80,923, 103% rebooked for next year

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  • ISE draws in 80,923, 103% rebooked for next year

    ISE, or Integrated systems Europe has grown to be the largest international Pro-AV trade show, drawing in 80,923 registrated attendees, only the NAB show in Las Vegas draws a larger crowd, with over 100,000 visitors. And it felt busy with plenty of filled up aisles on the first two days of the show. The visitor number grew 10.3% over last year's show, organisers said.

    ISE has seen a tremendous growth from its humble beginnings of occupying merely half a hall in 2005, to 1296 exhibitors (294 new to the show), and 53,000 square meters of exhibit floorspace, thirteen years later.

    Over 30% of the total attendees were visiting ISE for the first time, new people to ensure future growth of the show and industry: "a key benchmark for exhibitors in their quest to develop new sales leads", the organisers added in a statement.

    The success leads floor space to already be confirmed for ISE 2019 (RAI Amsterdam from 5-8 February 2019) to currently stand at 103% of the total booked for ISE 2018.

    Mike Blackman, Integrated Systems Events Managing Director, commented: “It’s been a great show that has delivered on all fronts. I’m delighted to report that visitor numbers and exhibitor satisfaction have both been very high. On behalf of ISE, I’d like to thank all our attendees, exhibitors, partners and our co-owners AVIXA and CEDIA. This combination has made ISE what it is today and ensures that we are able to build on our successes year on year.”

    ISE 2018 saw the debut of the World Masters of Projection Mapping competition, a joint venture between the Amsterdam Light Festival, RAI Amsterdam and ISE. The competition saw leading video artists’ project video artworks onto the EYE Filmmuseum in the centre of the city. The competition culminated in Florian and Michael Quistrebert receiving the winner’s award for their artwork Stripes 5 on the last day of the show.

    Main themes in technology and business trends included: a growth in IP and the crossover between broadcast and AV; commercially viable virtual, augmented and mixed reality technologies and solutions; the increase of devices for the smart home; the divergence of digital signage with both smart systems and ‘plug and play’ gaining traction; the increase in small pitch LED displays; 4K everywhere; IoT everywhere; the growth of projection mapping; networked audio and the continued progression of the collaboration market.
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