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IMAX keeps adding screens in India, today signing up INOX Leisure Ltd. for five IMAX theaters and Cinepolis for four. On top of three screens signed earlier since February.
Inclusive of today's agreement, INOX has contracted for a total of 10 IMAX theatres, with two open and eight scheduled to open. INOX currently has an IMAX theatre open in Mumbai and another in Bangalore, both of which opened in 2017.
The five IMAX theatres with Cinepolis will be located in new complexes in the cities of Bangalore, Kolkata as well as Navi Mumbai and Thiruvananthapuram, marking the first-ever IMAX theatres in these latter two markets.
These deals bring IMAX's total theatre count in the country to 40, with 15 currently open and 25 contracted to open. Last year's box office increased 78%, for IMAX India.
"We are very encouraged by the rapid pace of our expansion in India, where we've nearly doubled our contracted network in the last year," said IMAX CEO Richard L. Gelfond. "We're seeing an evolution in the world's third-largest box office market towards more premium, event-driven cinema, and believe IMAX is ideally positioned to work together with world-class theatre chain, INOX, who shares our commitment to quality and innovation, to usher in differentiated cinema experiences across their flagship locations in India."
INOX Leisure Ltd. CEO Alok Tandon said, "INOX stands for the best in luxury, comfort and technology. We have always believed in giving a 7-star movie viewing experience to our patrons and there is not a better experience than IMAX. We receive phenomenal responses from our patrons for the IMAX screens we already have. We are delighted to strengthen this and further expand our footprint of IMAX screens with this latest deal and strongly believe that this association will only grow."
"Cinépolis is a valued strategic partner that has successfully brought IMAX into new markets for over 14 years. We look forward to working with them once again to introduce new audiences in India to The IMAX Experience", Gelfond added.
Inclusive of today's agreement, INOX has contracted for a total of 10 IMAX theatres, with two open and eight scheduled to open. INOX currently has an IMAX theatre open in Mumbai and another in Bangalore, both of which opened in 2017.
The five IMAX theatres with Cinepolis will be located in new complexes in the cities of Bangalore, Kolkata as well as Navi Mumbai and Thiruvananthapuram, marking the first-ever IMAX theatres in these latter two markets.
These deals bring IMAX's total theatre count in the country to 40, with 15 currently open and 25 contracted to open. Last year's box office increased 78%, for IMAX India.
"We are very encouraged by the rapid pace of our expansion in India, where we've nearly doubled our contracted network in the last year," said IMAX CEO Richard L. Gelfond. "We're seeing an evolution in the world's third-largest box office market towards more premium, event-driven cinema, and believe IMAX is ideally positioned to work together with world-class theatre chain, INOX, who shares our commitment to quality and innovation, to usher in differentiated cinema experiences across their flagship locations in India."
INOX Leisure Ltd. CEO Alok Tandon said, "INOX stands for the best in luxury, comfort and technology. We have always believed in giving a 7-star movie viewing experience to our patrons and there is not a better experience than IMAX. We receive phenomenal responses from our patrons for the IMAX screens we already have. We are delighted to strengthen this and further expand our footprint of IMAX screens with this latest deal and strongly believe that this association will only grow."
"Cinépolis is a valued strategic partner that has successfully brought IMAX into new markets for over 14 years. We look forward to working with them once again to introduce new audiences in India to The IMAX Experience", Gelfond added.