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CJ 4DPLEX and B&B Theatres Strike Deal to Open Four ScreenX Theatres by 2019
First ScreenX System Installed at New Flagship Theater Location in Liberty, Missouri to Become Largest in the WorldLargest in the World
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Pictured Left to Right: Brandon Choi, COO, CJ 4DPLEX Americas; Byung Hwan Choi, CEO, CJ 4DPLEX; Bob Bagby, President, B&B Theatres; and Mike Hagan, VP of Finance, B&B Theatres
Our guests will be blown away by the immersive experience of ScreenX! I can’t wait to showcase this in our new flagship theatre in my hometown of Liberty - Bob Bagby, President, B&B Theatres
LOS ANGELES (PRWEB) APRIL 24, 2018
CJ 4DPLEX, the company behind the innovative cinema technologies 4DX and ScreenX, and B&B Theatres, the seventh largest exhibitor in the world, have partnered to bring four ScreenX screens to the cinema operator's locations.
B&B Theatres operates approximately 400 screens at 50 locations across Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas.
Before the opening of these theatres with B&B, ScreenX has three locations in operation in the U.S. in Los Angeles and Las Vegas, and more than 135 total screens globally. B&B Theatres will install the largest ScreenX system in the world in one of the two Premium Large Format (PLF) GRAND SCREENS in Liberty, a screen that will be over four stories tall and seven stories wide. The screens with B&B Theatres are set to be the first in the U.S. outside of the American west coast.
Speaking of the implementation of this groundbreaking technology, B&B Theatres President Bob Bagby said, “Our guests will be blown away by the immersive experience of ScreenX! I can’t wait to showcase this in our new flagship theatre in my hometown of Liberty.”
And speaking of the collaborative effort, B&B Theatres Vice President of Finance Mike Hagan commented, “The ScreenX team was easy to work with throughout the whole process, and they have helped us create an experience in Liberty that is second-to-none. We look forward to a mutually beneficial relationship for years to come.”
ScreenX is the world’s first multi-projection theatre technology, created in 2012 to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It utilizes a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
“ScreenX coupled with our B&B Grand Screen will create the most immersive movie-going experience imaginable. This breaks barriers into a new realm of cinema presentation and we are so excited to be the largest ScreenX system in the world” said Executive Vice President Brock Bagby.
“B&B Theatres is a perfect partner for us to bring our ScreenX technology to more places in the U.S.,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We strive to be in every state and every city, and we working with excellent partners like B&B Theatres is how we will complete our dream.”
CJ 4DPLEX will be exhibiting new concepts including “4DX with ScreenX” this week at CinemaCon 2018 in Vegas. Their space is located in Roman Ballroom II.
About B&B Theatres:
B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 93 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. B&B Theatres is the 7th largest theatre chain in North America and operates approximately 400 screens at 50 locations in Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas.
First ScreenX System Installed at New Flagship Theater Location in Liberty, Missouri to Become Largest in the WorldLargest in the World
News Image
Pictured Left to Right: Brandon Choi, COO, CJ 4DPLEX Americas; Byung Hwan Choi, CEO, CJ 4DPLEX; Bob Bagby, President, B&B Theatres; and Mike Hagan, VP of Finance, B&B Theatres
Our guests will be blown away by the immersive experience of ScreenX! I can’t wait to showcase this in our new flagship theatre in my hometown of Liberty - Bob Bagby, President, B&B Theatres
LOS ANGELES (PRWEB) APRIL 24, 2018
CJ 4DPLEX, the company behind the innovative cinema technologies 4DX and ScreenX, and B&B Theatres, the seventh largest exhibitor in the world, have partnered to bring four ScreenX screens to the cinema operator's locations.
B&B Theatres operates approximately 400 screens at 50 locations across Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas.
Before the opening of these theatres with B&B, ScreenX has three locations in operation in the U.S. in Los Angeles and Las Vegas, and more than 135 total screens globally. B&B Theatres will install the largest ScreenX system in the world in one of the two Premium Large Format (PLF) GRAND SCREENS in Liberty, a screen that will be over four stories tall and seven stories wide. The screens with B&B Theatres are set to be the first in the U.S. outside of the American west coast.
Speaking of the implementation of this groundbreaking technology, B&B Theatres President Bob Bagby said, “Our guests will be blown away by the immersive experience of ScreenX! I can’t wait to showcase this in our new flagship theatre in my hometown of Liberty.”
And speaking of the collaborative effort, B&B Theatres Vice President of Finance Mike Hagan commented, “The ScreenX team was easy to work with throughout the whole process, and they have helped us create an experience in Liberty that is second-to-none. We look forward to a mutually beneficial relationship for years to come.”
ScreenX is the world’s first multi-projection theatre technology, created in 2012 to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It utilizes a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
“ScreenX coupled with our B&B Grand Screen will create the most immersive movie-going experience imaginable. This breaks barriers into a new realm of cinema presentation and we are so excited to be the largest ScreenX system in the world” said Executive Vice President Brock Bagby.
“B&B Theatres is a perfect partner for us to bring our ScreenX technology to more places in the U.S.,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We strive to be in every state and every city, and we working with excellent partners like B&B Theatres is how we will complete our dream.”
CJ 4DPLEX will be exhibiting new concepts including “4DX with ScreenX” this week at CinemaCon 2018 in Vegas. Their space is located in Roman Ballroom II.
About B&B Theatres:
B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 93 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. B&B Theatres is the 7th largest theatre chain in North America and operates approximately 400 screens at 50 locations in Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas.