Announcement

**DCI forum** · 06-21-2018, 10:45 AM

An interesting agenda. Two full days of 8K, Quantum Dots, HDR, on day one. And on day two LED cinema, its HDR grading and other challenges. Micro LED and mass transfer of LEDs, and associated mass production technologies for micro LED, currently the latest and greatest display technology category. Finding such techniques is essent for the success of the category as a mass display technology as the early large Micro LED displays reportedly take months to manufacture using pick and place techniques.

**DCI forum** · 06-28-2018, 06:28 PM

The event is over, Samsung summarised its event as a Showcase for Industry-leading Advancements in 8K and MicroLED TV Technology.

At the QLED & Advanced Displays Summit the ccompany unveiled its ambitions for integrating QLED displays, 8K ecosystem, MicroLED technology and HDR into consumer lifestyle. The second Summit offered insights into Samsung’s plans for quantum dot (QLED) displays, activities surrounding its full 8K ecosystem, the brand’s ambitions of bringing MicroLED technology to consumers and its efforts in integrating HDR into cinemas.

Abhijeet Solat, Samsung Display’s technical sales manager, presented the 8K market trends at QLED & Advanced Display Summit, held in Los Angeles on June 27, 2018.

“Samsung has built a reputation for its history of innovation and groundbreaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED TV technology to the consumers and continuing our investment in enhancing the viewing experience.”

During the event, Samsung demonstrated enhancements ranging from HDR10+ mastering workflows to Automatic Color Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

The event featured a number of prominent experts in the display industry – ranging from academia experts in the MicroLED technology sector and consultants specializing in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organizations also attended to discuss TV technology-related topics that included:

8K Ecosystem: Insight Media, Panavision, Samsung Display Company, and Display Supply Chain Consultants
Quantum Dots: Palomaki Consulting, Nanosys, Nanoco, and Samsung Advanced Research Institute
Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays, and ColorFront
HDR Cinema: Samsung Research America, LightView, and MKPE Consulting
MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode, and N-Tech Research

Martin Fishman, CEO of SpectraCal, described the Automatic Color Calibration program (left) and Florian Friedrich of FF Pictures explained the HDR10+ mastering workflows (right) at the demonstration of the summit.

**DCI forum** · 07-01-2018, 05:50 PM

Samsung has announced two series of 8K TVs, at its QLED & Advanced Display Summit it held in Hollywood this week. The first series of TVs should become avaialable this year, so fairly shortly after its launch at the IFA show in Berlin, that opens on August 29. According to Forbes Samsung told the conference that these TVs will be available in 65", 75", 82" and 98" next year. The panels in the first 8K series should be 120 Hz. With the second series to be released in 2019. These 65 and 75 inch TVs were said to use 60Hz panels. However Samsung later informed Forbes that the sizes and panels' native refresh rates are not final yet and may be different upon the final release.

Samsung also reviewed a series of technologies it is working on for future TVs, it is refering to as the New Paradigm of TVs. With the goals being 12 bit colour, 4000 nits, and offer full Rec. 2020 gamut coverage, on top of 8K spatial resolution. The new technologies are refered to as "Cell Gap improvement technology using RGB overlap area flattening" this should relief 8K screens reduced brightness. The second technology should allow LCDs to have better viewing angles. It is called 'Spatial Division Pixel technology' and it uses a new sub-pixel design to rid LCD of its typical narrow viewing angle, a wide viewing angle being a key advantage of emmissive display technologies,like OLED and Plasma and CRT before it.

At the QLED & Advanced Display Summit Samsung also stressed the issue of industry collaboration and standardisation, something it tried to establish with 4K, was only partly successful.

"We believe that 8K requires more cooperation and dialogue between industry players", David Jung, senior engineer at Picture Differentiation Lab, Samsung Visual Display business, told ZDNet. Adding "We feel we have to sufficiently explain to industry players in the ecosystem, and most importantly, the consumers, the value proposition of 8K. 4K distribution beat market expectations, but we feel now in retrospect we could have done better in setting standards and educating customers in such things as UHD (ultra high definition) and HDR (high dynamic range)".

Announcement

QLED & Advanced Display Summit in Hollywood, free for qualified attendees

QLED & Advanced Display Summit in Hollywood, free for qualified attendees

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