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ISE says it has outgrown the Rai venue in Amsterdam, and the 2021 Integrated Systems Europe exhibition, will be held at Gran Via, part of the Fira de Barcelona exhibition complex in Spain. The show will take place on 2-5 February. The 2019 and 2020 shows will continue to be hosted in Amsterdam.
The Barcelona venue will be the Pro A/V, systems integration tradeshow's new permanent home. According to Integrated Systems Events the show's organiser, by growing in attendance at an annual rate of 10%, the show has simply outgrown the Rai convention center.
"ISE 2018 attracted 80,923 attendees, of which 22,000 were visiting the show for the first time while 1,296 exhibitors filled 53,000 net sqm of floor space in 15 halls. ISE 2019 is expected to increase on these record breaking figures. The decision to relocate the ISE exhibition comes after 18 months of research into the viability of remaining at the RAI Amsterdam. With annual growth in ISE exhibitors and attendees approaching 10%, and the international AV market forecast to grow by 5% per annum through to 2021, it was concluded that ISE was outgrowing its popular Amsterdam location".
According to Mike Blackman, Managing Director Integrated Systems Events the Amsterdam location ISE first used half an hall of back in 2005, and crrently occupies all 15 permanent and temporary halls of would hinder ISE's growth.
“The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show. But, demand from exhibitors, and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show’s development. In spite of all our best efforts this was not an issue we felt could be solved by staying at the RAI Amsterdam".
The consideration on ISE's future started some time ago, when ISE first started to hit exhibition floorspace limits. Blackman continues: “We conducted extensive exhibitor and attendee research and visited many major exhibition centres in Europe before making this important decision. By announcing our move to one of Europe’s largest and most prestigious convention complexes, we can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development. At the same time, we will ensure that the remaining two editions of ISE at the RAI Amsterdam are the best in its illustrious history and a fitting way to bring our 14-year relationship with the venue and city to a close”.
As for the new location, Gran Via is one of Europe’s largest and most modern exhibition venues. It offers 8 halls and 200,000 sqm of exhibition floor space. It also offers unparalleled visitor flow and state-of-the art services and logistics. It is conveniently placed for access to the nearby international airport and public transport.
Gran Via is part of The Fira de Barcelona. Fira is a consortium comprising the Barcelona City Council, the Catalan Generalitat and the Barcelona Chamber of Commerce, which combines public ownership with autonomous company management. The Fira complex has two exhibition venues and hosts 140 international trade shows each year, featuring over 30,000 exhibitors and attracting over two million attendees. In total it has over 400,000 sqm of floor space and 14 halls.
The Barcelona venue will be the Pro A/V, systems integration tradeshow's new permanent home. According to Integrated Systems Events the show's organiser, by growing in attendance at an annual rate of 10%, the show has simply outgrown the Rai convention center.
"ISE 2018 attracted 80,923 attendees, of which 22,000 were visiting the show for the first time while 1,296 exhibitors filled 53,000 net sqm of floor space in 15 halls. ISE 2019 is expected to increase on these record breaking figures. The decision to relocate the ISE exhibition comes after 18 months of research into the viability of remaining at the RAI Amsterdam. With annual growth in ISE exhibitors and attendees approaching 10%, and the international AV market forecast to grow by 5% per annum through to 2021, it was concluded that ISE was outgrowing its popular Amsterdam location".
According to Mike Blackman, Managing Director Integrated Systems Events the Amsterdam location ISE first used half an hall of back in 2005, and crrently occupies all 15 permanent and temporary halls of would hinder ISE's growth.
“The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show. But, demand from exhibitors, and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show’s development. In spite of all our best efforts this was not an issue we felt could be solved by staying at the RAI Amsterdam".
The consideration on ISE's future started some time ago, when ISE first started to hit exhibition floorspace limits. Blackman continues: “We conducted extensive exhibitor and attendee research and visited many major exhibition centres in Europe before making this important decision. By announcing our move to one of Europe’s largest and most prestigious convention complexes, we can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development. At the same time, we will ensure that the remaining two editions of ISE at the RAI Amsterdam are the best in its illustrious history and a fitting way to bring our 14-year relationship with the venue and city to a close”.
As for the new location, Gran Via is one of Europe’s largest and most modern exhibition venues. It offers 8 halls and 200,000 sqm of exhibition floor space. It also offers unparalleled visitor flow and state-of-the art services and logistics. It is conveniently placed for access to the nearby international airport and public transport.
Gran Via is part of The Fira de Barcelona. Fira is a consortium comprising the Barcelona City Council, the Catalan Generalitat and the Barcelona Chamber of Commerce, which combines public ownership with autonomous company management. The Fira complex has two exhibition venues and hosts 140 international trade shows each year, featuring over 30,000 exhibitors and attracting over two million attendees. In total it has over 400,000 sqm of floor space and 14 halls.
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