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Another sticker vying for consumer attention, as IMAX announced the IMAX Enhanced certification and licensing program for Electronics products, to promote its content to the consumer market. "The new certification and licensing program combines the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home" IMAX promises.
IMAX and its Licensing program manager DTS also announced a number of launch partners: Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United – parent company to Denon and Marantz.
"To be accepted into the program, leading consumer electronics manufacturers will design top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theatre equipment to meet a carefully prescribed set of the highest audio and video performance standards, set by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists.
The program will use the newest, proprietary post-production process developed by IMAX to digitally re-master content to produce more vibrant colors, greater contrast and sharper clarity. The companies will also partner with award-winning Hollywood sound mixers to use a special variant of its DTS:X codec technology integrated in home audio equipment to deliver an IMAX signature sound experience".
IMAX and DTS are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content as the filmmaker intended in the home.
Consumers can access content from Hollywood studios as well as select IMAX documentaries through its IMAX Home Entertainment division. The company will also work with its global studio and other content partners to make available a steady stream of enhanced versions of blockbuster movies and additional programming.
IMAX and its Licensing program manager DTS also announced a number of launch partners: Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United – parent company to Denon and Marantz.
"To be accepted into the program, leading consumer electronics manufacturers will design top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theatre equipment to meet a carefully prescribed set of the highest audio and video performance standards, set by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists.
The program will use the newest, proprietary post-production process developed by IMAX to digitally re-master content to produce more vibrant colors, greater contrast and sharper clarity. The companies will also partner with award-winning Hollywood sound mixers to use a special variant of its DTS:X codec technology integrated in home audio equipment to deliver an IMAX signature sound experience".
IMAX and DTS are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content as the filmmaker intended in the home.
Consumers can access content from Hollywood studios as well as select IMAX documentaries through its IMAX Home Entertainment division. The company will also work with its global studio and other content partners to make available a steady stream of enhanced versions of blockbuster movies and additional programming.
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