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Sony is to enter the cinema industry with its Crystal LED Micro-LED direct view displays. As DCi certification is expected to be granted within one month. According to Oliver Pasch Sales Director, Digital Cinema Europe at Sony Digital Cinema speaking on the Direct View Display panel at the EDCF Global Update, part of the Big Screen' conference at IBC.
'Don't expect this to mean you will directly start to see Cinema displays you can buy. We are looking to get the creatives on board'. He added that the first demonstration, or trial projects are scheduled to come online next spring. So by the looks of it Hollywood is about to be seeded with a few marketing samples.
Left to right: Lude, Pasch, Hernandez
According to Pasch 'there are 30 [Sony Crystal LED] displays in the world, but none in cinema, they are in high-end industrial environments, like at car manufacturers, there are some retail, and some are in private use. People have these on yachts".
The moderator postulated that we need the Sony to come down in price for it is to enter the cinema market, and the Sony representative agreed. Where Samsung's Hernandez interjected; 'there is only economically viable option, and that's us'.
According to David Hernandez Cinema BD Manager Samsung; "There are now 19/20 Samsung LED Cinema screens in the world. Seven are 2K, the rest 4K. Last week Wanda launched the first all LED multiplex, six screens".
Peter Lude, formerly with RealD, but now an independent consultant, that worked with DCi LLC on the first guidelines for Direct View Display use in Cinema, presented an overview of performance metrics to judge the new displays against, as "all LEDs are inherently non-uniform". He concludes that LED is now the alternative technology to projection.
"Since mid-2014 when we first started looking at LED and other direct view displays to replace projection, the price of LED has come down by about 70%. Back then you were talking about a two million dollar display. So we were looking at other displays technologies like laser scanned phosphor, but LED has come down in price so much".
Lude added that he expects "the price of LED displays to approach that of Laser projection in five years". Samsung's Hernandez is even more optimistic placing the turning point at three to four years from now. "Till then we will see HDR and premium and brighter applications use LED".
With movie content still produced to be shown at low brightness and low framerates one can not show them at the displays' full brightness without running into issues like strobing from the 24P framerate. Samsung therefor makes its Onyx CinemaLED perform more in line with traditional cinemea guidelines: "We raise the black level, and we lower the brightness to show off the content to the creative intent" explains David Herandez.
All panelists concluded that even with the issued that might need resolving, these displays 'look pretty darn good', and are (some of) the best displays out there.
'Don't expect this to mean you will directly start to see Cinema displays you can buy. We are looking to get the creatives on board'. He added that the first demonstration, or trial projects are scheduled to come online next spring. So by the looks of it Hollywood is about to be seeded with a few marketing samples.
Left to right: Lude, Pasch, Hernandez
According to Pasch 'there are 30 [Sony Crystal LED] displays in the world, but none in cinema, they are in high-end industrial environments, like at car manufacturers, there are some retail, and some are in private use. People have these on yachts".
The moderator postulated that we need the Sony to come down in price for it is to enter the cinema market, and the Sony representative agreed. Where Samsung's Hernandez interjected; 'there is only economically viable option, and that's us'.
According to David Hernandez Cinema BD Manager Samsung; "There are now 19/20 Samsung LED Cinema screens in the world. Seven are 2K, the rest 4K. Last week Wanda launched the first all LED multiplex, six screens".
Peter Lude, formerly with RealD, but now an independent consultant, that worked with DCi LLC on the first guidelines for Direct View Display use in Cinema, presented an overview of performance metrics to judge the new displays against, as "all LEDs are inherently non-uniform". He concludes that LED is now the alternative technology to projection.
"Since mid-2014 when we first started looking at LED and other direct view displays to replace projection, the price of LED has come down by about 70%. Back then you were talking about a two million dollar display. So we were looking at other displays technologies like laser scanned phosphor, but LED has come down in price so much".
Lude added that he expects "the price of LED displays to approach that of Laser projection in five years". Samsung's Hernandez is even more optimistic placing the turning point at three to four years from now. "Till then we will see HDR and premium and brighter applications use LED".
With movie content still produced to be shown at low brightness and low framerates one can not show them at the displays' full brightness without running into issues like strobing from the 24P framerate. Samsung therefor makes its Onyx CinemaLED perform more in line with traditional cinemea guidelines: "We raise the black level, and we lower the brightness to show off the content to the creative intent" explains David Herandez.
All panelists concluded that even with the issued that might need resolving, these displays 'look pretty darn good', and are (some of) the best displays out there.