Starts after 30 minutes. TV presentation starts after 50 minutes. LG's continued touting of the benefits of OLED,Blacks,Contrast and Color,combined with second generation Alpha 9 image processor that allows for AI based adaption of the display to the content and its DR qualities. AI is also used in control, with Google Assistant and new this year Amazon Alexa voice control support. LCD for Large sizes. The 8K TV mentioned is a NanoCell LCD TV. HDMI 2.1 inputs. And at 1 hour and four minutes into the video LG launches the Roll-up OLED TV as an actual LG product, not a technology demo by LG Display.
https://www.youtube.com/watch?v=_5YhmzjNrSM
https://www.youtube.com/watch?v=_5YhmzjNrSM