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IMAX Enhanced showcase at UK tradeshow EI Live! 2019

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  • IMAX Enhanced showcase at UK tradeshow EI Live! 2019

    IMAX Enhanced the new premium label for consumer equiment by IMAX and DTS, will be showcased next week at the UK tradeshow EI Live! 2019. IMAX films are meticulously mastered for delivery to IMAX Enhanced devices as the filmmaker intended, and offer signature IMAX multi-channel audio mix by DTS with video delivered to IMAX Enhanced devices in 4K HDR. According to the programme's backers that add that the 'Unique and exclusive IMAX titles, are as the filmmaker intended them to be seen'.



    EI Live! 2019 will cover home automation, entertainment, and AV systems, but also encompass commercial building automation and AV as well as smart products from the world of electrical contracting. It will take place on Tuesday April 30th and Wednesday May 1st.

    This demo will be a feature attraction at Essential Install Live! and will be presented in a purpose-built theatre within the AWE Village. UK distributor AWE is using its strong brand partnerships by utilising IMAX Enhanced certified products from Sony, Denon, and Marantz. Definitive Technology loudspeakers and subwoofers will also be featured to ensure the experience is of the highest possible standard.

    "When we previewed IMAX Enhanced content and audio products at the AWE Expo in October last year, attendees were blown away by the experience," comments Stuart Tickle, Managing Director of AWE. "We received comments such as 'Seeing the IMAX Enhanced demo, you realise that this is a lot more than just a name. It actually changes the way you watch films!'  The IMAX Enhanced home theatre at Essential Install Live! builds on the preview that visitors enjoyed at AWE Expo and will feature an IMAX Enhanced certified, native 4k laser projector from Sony.  We look forward to welcoming integrators through the demonstration."

    "We are encouraged by the initial response to the IMAX Enhanced program in Europe and are excited for Essential Install Live! visitors to experience it in more detail at the AWE booth," said Gabriel Cosgrave, Xperi general manager, Europe. "Xperi is dedicated to enabling extraordinary experiences to consumers around the world, and IMAX Enhanced delivers just that, the best at-home entertainment experience possible with IMAX content and DTS audio technologies."

    In addition there will be an IMAX panel discussion on both Tuesday April 30 from 12:45 to 13:30 and Wednesday May 1 from 13:00 to 13:45 in the show's Technical Theatre.
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