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D-BOX has signed its first-ever contract with Spanish cinema operator Cinesa to give Spanish moviegoers a premium theatre experience. In La Moraleja, a state-of-the-art shopping center in Madrid, the motion seats have been installed in a theatre that already features a Premium Large Format (PLF) screen. This premium on premium attraction created the Cinesa Luxe theater. Cinesa, is a subsidiary of ODEON Cinemas Group, Europe’s largest cinema operator.
“After the incredible success we’ve experienced with moviegoers in 12 countries across Europe, it was only a matter of time before our motion technology would be leveraged by exhibitors like ODEON who understand the impact it will have on the Spanish movie-going market,” states Claude Mc Master, President and CEO for D-BOX. “We are extremely excited to build on our growing relationship with the Odeon Cinemas Group, the largest cinema operator in Europe, and offer Spanish moviegoers an unprecedented opportunity to enjoy the latest blockbusters in an entirely new and innovative way.”
“Offering our customers the latest technology and innovation, new experiences are a big part of the reason we’ve been so successful,” states Ramon Biarnes, Managing director Southern Europe at ODEON Cinemas Group. “We are very happy to bring D-BOX to Spain and firmly believe that this will give us a competitive edge that will solidify our reputation as the source for premium entertainment.”
“After the incredible success we’ve experienced with moviegoers in 12 countries across Europe, it was only a matter of time before our motion technology would be leveraged by exhibitors like ODEON who understand the impact it will have on the Spanish movie-going market,” states Claude Mc Master, President and CEO for D-BOX. “We are extremely excited to build on our growing relationship with the Odeon Cinemas Group, the largest cinema operator in Europe, and offer Spanish moviegoers an unprecedented opportunity to enjoy the latest blockbusters in an entirely new and innovative way.”
“Offering our customers the latest technology and innovation, new experiences are a big part of the reason we’ve been so successful,” states Ramon Biarnes, Managing director Southern Europe at ODEON Cinemas Group. “We are very happy to bring D-BOX to Spain and firmly believe that this will give us a competitive edge that will solidify our reputation as the source for premium entertainment.”