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Barco: On the road to CinemaCon: episode 1

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  • Barco: On the road to CinemaCon: episode 1



    Bill Beck, the Barco laser guy, is on his way to CinemaCon 2015. In the run up to CinemaCon, he will share his insights and thoughts on laser projection every day. Join his journey and learn how laser projection is the biggest thing cinema has seen since the start of digitization. CinemaCon 2015 will go down in history as 'the laser year'.

    I’m packing my luggage to go to CinemaCon 2015 and I want to invite you to follow my journey in the coming days. Every year, this show is the highlight for the entire cinema industry and the 2015 edition will be no exception. The only question is: “What will be the buzz of the show?”. My bet: laser.

    Barco Laser Solutions: bigger, better, and brighter... on all cinema screens

    Barco Laser Solutions provide the foundation for unsurpassed theatrical exhibition, applying transformational solid-state projection technology to our passion for Cinema. Barco’s comprehensive approach to laser illumination supports our two fundamental commitments to the industry: to provide the premium experience to the movie-going public and to supply our exhibitor partners with a flexible, simple, efficient and cost effective, next-generation platform for all kinds of Cinema – large and small; 2D and 3D; Hollywood and alternative content. Barco’s long-term corporate commitment to ever-advancing technology, underpins all our new laser projector designs - each with the right mix of features and benefits for its intended application. No matter the screen size, Barco Laser Solutions provide a bigger, better and brighter experience.

    Barco Laser Solutions address the opportunities and challenges facing our industry by providing:

    The premium projection platform for all screens sizes and applications

        An emotionally engaging, movie-going experience
        Premium image quality for every movie on every screen, every day
        Dazzling laser color - saturation, contrast and sharpness
        High brightness, high stereo contrast Barco Laser3D

    Industry and circuit-wide application flexibility

        Global solutions for all screen sizes and types
        Alchemy ICMP support of all current and anticipated content formats
        Barco Laser3D supports all major technologies
        Efficient, integrated, 6 primary 3D requires no additional hardware
        100-30% output adjustment, via software controls or “color-locked” presets

    'Low-touch' operational simplicity

        Straightforward, single projector set-up, integration and operation
        No lamp changes, stocking or warranty administration
        Minimal and simplified maintenance
        Rapid 3D/2D switching and adjustment via macros and remote management

    Dramatically Lower Operating Costs

        Light source designed for 30,000+ hours at maximum brightness
        Eliminates all lamp and lamp-related recurring expenses
        Cuts all lamp-related labor, maintenance, stocking and disposal
        Cuts power consumption by 40% or more on comparable lumen basis


    All Barco Laser Solutions come with another layer of customer support choices: consulting, finance and lease options; rapid installation and turn-up; maintenance agreements, NOC services and the proven long-term commitment from a trusted industry partner.


    Why Barco Laser Solutions?

        The best experience for every cinema screen
        Most cost-effective premium laser projection solutions
        Technology leadership – now and into the future
        Safety and simplicity rule
        Attractive corporate partnership solutions


    Join me for another day on the road as I continue my journey to CinemaCon 2015 tomorrow. In tomorrow's post I will talk about differentiating the cinema experience with laser projection.


    Greetings from on the road!

    Bill Beck, the laser guy
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